Marketing Operations • Senior

Who you are

You have a strong background in omnichannel marketing, with at least 5 years of experience in managing customer lifecycle strategies. Your expertise lies in developing and executing marketing campaigns that drive engagement and loyalty across various channels, including web and email. You are data-driven, using insights to inform your strategies and optimize customer interactions. You possess excellent communication skills, allowing you to collaborate effectively with cross-functional teams and convey marketing strategies clearly. You are passionate about customer experience and understand the importance of nurturing relationships to maximize lifetime value. You thrive in a fast-paced environment and are eager to take on challenges that come with shaping the future of marketing at Formlabs.

Desirable

Experience in the 3D printing or technology sector is a plus, as is familiarity with marketing automation tools and CRM systems. A creative mindset that embraces innovative marketing tactics will help you succeed in this role. You are comfortable working with analytics tools to measure campaign effectiveness and make data-driven decisions.

What you'll do

As the Senior Omnichannel Lifecycle Marketing Manager, you will own the customer lifecycle, focusing on all stages from prospecting to retention. You will design and execute comprehensive marketing strategies that inspire customers to become repeat buyers and advocates for Formlabs’ products. Your role will involve developing campaigns that engage customers at every touchpoint, ensuring a seamless experience across channels. You will analyze customer data to identify trends and insights that inform your marketing strategies, allowing you to tailor campaigns to meet customer needs effectively. Collaboration with product, sales, and customer success teams will be essential as you work to align marketing efforts with overall business objectives. You will also be responsible for measuring the success of your campaigns and optimizing them based on performance metrics.

What we offer

At Formlabs, we offer a competitive salary range of $95,000 to $155,000 USD, along with equity in the form of RSUs. Our total compensation package is designed to reward your skills, qualifications, and impact on the organization. You will be part of a dynamic team that is passionate about innovation and dedicated to changing how the world creates. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.