Product Marketing Manager • Senior

Who you are

You are an experienced product marketer with a strong background in creating Go-To-Market strategies that resonate with target customers. You understand the nuances of positioning products in a competitive landscape and have a track record of successfully launching marketing campaigns that drive user engagement and adoption. You thrive in a remote-first environment and are comfortable collaborating with cross-functional teams to achieve business objectives.

You possess excellent communication skills, allowing you to articulate complex ideas clearly and persuasively to diverse audiences. Your analytical mindset enables you to leverage data to inform marketing decisions and optimize campaigns for better performance. You are adaptable and open to feedback, continuously seeking ways to improve your marketing efforts and contribute to the overall success of the organization.

What you'll do

In this role, you will be responsible for developing and executing comprehensive Go-To-Market programs that highlight the unique value propositions of Grafana Labs and its products. You will collaborate closely with product management, sales, and engineering teams to ensure alignment on messaging and positioning. Your efforts will focus on understanding customer needs and translating them into effective marketing strategies that drive awareness and adoption of Grafana's solutions.

You will analyze market trends and competitive landscapes to identify opportunities for differentiation and growth. By conducting user research and gathering feedback, you will refine marketing initiatives to better meet the needs of target audiences. You will also be involved in creating compelling content that communicates the benefits of Grafana's products, including case studies, whitepapers, and promotional materials.

What we offer

Grafana Labs offers a remote-first work culture that emphasizes transparency, autonomy, and trust. You will have the opportunity to work with a talented team that is passionate about open-source technology and making a meaningful impact in the observability space. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in shaping the future of observability and contributing to a collaborative and innovative environment.