Product Marketing Manager • Senior

Who you are

You are an experienced product marketer with a proven track record in creating successful Go-To-Market strategies. You understand how to position products effectively to meet the needs of target customers, and you thrive in a remote-first environment where collaboration and innovation are key. You have a passion for open-source technology and a desire to contribute to a company that values transparency and autonomy.

You have experience working with cross-functional teams, including engineering and design, to ensure that marketing strategies align with product development. You are data-driven and can leverage analytics to inform your marketing decisions, ensuring that your strategies are effective and impactful. You are comfortable with ambiguity and can adapt quickly to changing market conditions.

What you'll do

In this role, you will be responsible for developing and executing marketing strategies that highlight the unique value of Grafana Labs and its products. You will collaborate closely with product management and engineering teams to understand product features and benefits, translating them into compelling marketing messages. You will also analyze market trends and customer feedback to refine your strategies and ensure they resonate with target audiences.

You will lead initiatives to drive user acquisition and engagement, working with the sales team to align marketing efforts with sales goals. You will create content that educates potential customers about the benefits of Grafana's products, including case studies, white papers, and blog posts. Your role will also involve monitoring the effectiveness of marketing campaigns and making data-driven adjustments to optimize performance.

What we offer

Grafana Labs offers a remote-first work environment that encourages innovation and collaboration. You will have the opportunity to work with a talented team that is passionate about open-source technology and making a meaningful impact in the industry. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of observability and data visualization.