About HelloFresh
Transforming meal prep with fresh ingredients delivered
Key Highlights
- Headquartered in Kollwitzkiez, Berlin, Germany
- Over 1001 employees and strong market presence
- $413.3 million raised in Series F funding
- Generous 16-week parental leave and flexible health plans
HelloFresh, headquartered in Kollwitzkiez, Berlin, Germany, is a leading meal kit delivery service that has transformed the way people enjoy home-cooked meals. With over 1001 employees, HelloFresh has raised $413.3 million in funding and operates in the B2C food tech industry, serving millions of cu...
🎁 Benefits
HelloFresh offers generous parental leave of 16 weeks, a flexible PTO policy, and health plans with $0 monthly premiums starting on the first day of e...
🌟 Culture
HelloFresh is committed to sustainability and innovation in the food delivery sector, maintaining its B Corporation status while adapting to changing ...
Brand Marketer • Senior
HelloFresh • New York - Hybrid
Skills & Technologies
Overview
HelloFresh is hiring an Associate Director of Brand Marketing to elevate the Factor brand through innovative full-funnel strategies. You'll collaborate with cross-functional teams and oversee brand partnerships and creative campaigns. This role requires experience in consumer brand marketing and managing large-scale campaigns.
Job Description
Who you are
You have 5+ years of experience in brand marketing, particularly in consumer-focused industries, and have successfully led large-scale brand partnerships and multi-million dollar marketing campaigns. Your expertise in growth marketing tactics across both online and offline channels allows you to drive brand awareness and consideration effectively. You possess strong leadership skills and can guide cross-functional teams to align on brand strategies and initiatives. You are familiar with evaluating creative campaigns and media plans to strengthen brand metrics, ensuring that all efforts resonate with the target audience. Your ability to build relationships with various marketing channels, including social media, digital, and direct mail, is essential for executing tentpole campaigns throughout the year.
Desirable
Experience with data analytics tools to measure brand impact and campaign effectiveness would be a plus. Familiarity with the food industry or consumer goods can enhance your understanding of market dynamics and consumer behavior.
What you'll do
In this role, you will help shape the brand vision and make day-to-day decisions that align with the overall strategy for Factor. You will develop and implement strategies to enhance brand metrics by overseeing the sourcing and execution of brand partnerships. Your responsibilities will include guiding the creation of high-quality creative assets that align with channel best practices and resonate with consumers throughout their journey. You will work closely with PR and organic social teams to identify new content avenues and measure their impact through brand analytics. Collaborating with Growth Marketing channel leads, you will ensure that all marketing efforts are cohesive and impactful. Additionally, you will partner with product teams to develop a comprehensive twelve-month strategy that aligns with the brand's goals.
What we offer
HelloFresh provides a dynamic work environment where you can make a significant impact on the brand's growth. You will have the opportunity to work in a hybrid role at our NYC headquarters, allowing for flexibility in your work arrangements. The company offers competitive compensation, including a salary range of $162,000 to $190,000 USD, along with benefits that support your professional development and well-being. Join us in disrupting the traditional food supply chain and be part of a team that values innovation and collaboration.
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