Demand Generation • Senior

Who you are

You have over 10 years of experience in demand generation and marketing leadership, with a proven track record of driving customer engagement and growth. You understand the nuances of creating effective marketing strategies that resonate with diverse audiences and can adapt your approach based on data-driven insights. Your leadership style fosters collaboration and innovation, empowering your team to excel in their roles. You are passionate about building inclusive teams and creating a culture where everyone feels valued and heard. You have experience working with cross-functional teams and can effectively communicate marketing goals to stakeholders at all levels. You are results-oriented and thrive in environments where you can measure the impact of your initiatives.

Desirable

Experience in AI-powered customer engagement platforms or similar industries would be a plus. Familiarity with marketing automation tools and analytics platforms is also beneficial. You have a strong understanding of digital marketing trends and can leverage them to enhance demand generation efforts.

What you'll do

As the Senior Director of Demand Generation, you will be responsible for developing and executing comprehensive marketing strategies that drive customer acquisition and retention. You will lead a team of marketing professionals, guiding them in creating campaigns that effectively engage potential customers across various channels. Your role will involve analyzing market trends and customer data to identify opportunities for growth and optimization. You will collaborate closely with sales and product teams to ensure alignment on messaging and goals. Additionally, you will oversee the budget for demand generation initiatives, ensuring that resources are allocated effectively to maximize ROI. You will also be responsible for reporting on the performance of marketing campaigns and making data-driven recommendations for improvement.

What we offer

Iterable offers a dynamic work environment where innovation and collaboration are at the forefront. You will have the opportunity to work with leading brands and contribute to shaping the future of customer engagement. We provide competitive compensation and benefits, including flexible work arrangements to support work-life balance. Our culture emphasizes trust, growth mindset, and humility, and we are committed to building a diverse and inclusive workplace. Join us in making a meaningful impact in the world of customer engagement.