Vp Of Marketing • Lead

Who you are

You have a proven track record in marketing leadership, ideally with experience in building and scaling brands in innovative sectors. Your strategic mindset allows you to craft compelling narratives that resonate with diverse audiences, and you understand the nuances of the sharing economy. You thrive in collaborative environments, working closely with cross-functional teams to align marketing strategies with overall business goals. Your ability to analyze market trends and consumer behavior informs your decision-making, ensuring that your strategies are data-driven and effective. You possess excellent communication skills, enabling you to articulate the brand's vision and engage stakeholders at all levels. You are passionate about creating a human-centric brand that fosters community and trust.

What you'll do

As the VP of Marketing at Kindred, you will be responsible for defining and executing the marketing strategy that elevates our brand in the marketplace. You will lead the development of our brand narrative, ensuring it aligns with our mission and resonates with our members and partners. Your role will involve designing go-to-market strategies that drive growth across various channels and life stages, leveraging both traditional and digital marketing tactics. You will oversee the marketing team, fostering a culture of creativity and accountability while mentoring team members to achieve their full potential. Collaborating with product and community teams, you will ensure that our marketing efforts reflect the values and aspirations of our members. You will also analyze performance metrics to refine strategies and maximize impact, ensuring that Kindred remains at the forefront of the sharing economy.

What we offer

At Kindred, we offer a dynamic work environment where innovation and collaboration are at the heart of what we do. You will have the opportunity to shape the future of our brand and make a significant impact in the sharing economy. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to create a travel-rich lifestyle through community and connection.