Product Marketing Manager • Mid-Level

Who you are

You have a strong background in product marketing, ideally with experience in launching products and shaping narratives that resonate with diverse audiences. You understand the importance of storytelling in marketing and are excited to translate complex product features into clear, compelling messages that drive engagement and adoption. You thrive in collaborative environments, working closely with product, R&D, and other teams to ensure alignment and success in go-to-market strategies.

You possess excellent communication skills, enabling you to articulate product value propositions effectively to both internal teams and external stakeholders. Your ability to analyze market trends and customer needs allows you to position Klaviyo effectively against competitors. You are adaptable and open to feedback, understanding that the best marketing strategies evolve through collaboration and iteration.

What you'll do

In this role, you will lead the go-to-market efforts for major product launches, ensuring that all messaging is consistent and impactful across various channels. You will collaborate with product teams to gain a deep understanding of product features and customer pain points, translating this knowledge into marketing materials that resonate with target audiences. You will also play a key role in flagship events and executive keynotes, crafting narratives that highlight Klaviyo's vision and product capabilities.

You will work closely with cross-functional partners to develop and execute marketing campaigns that drive excitement and momentum around product launches. Your responsibilities will include defining success metrics for marketing initiatives, analyzing performance data, and iterating on strategies to optimize results. You will also contribute to the overall marketing strategy, ensuring that Klaviyo's messaging aligns with its brand values and market positioning.

What we offer

Klaviyo offers a dynamic work environment where your contributions directly impact the company's growth and success. You will have the opportunity to work with a talented team of professionals who are passionate about empowering creators and driving innovation. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse backgrounds and perspectives. Join us in shaping the future of marketing technology and making a meaningful impact in the industry.