About Lalamove
Your on-demand delivery solution in a click
Key Highlights
- Operates in over 300 cities worldwide
- Raised over $100 million in funding
- Headquartered in Kowloon, Hong Kong
- Serves both businesses and individual customers
Lalamove, headquartered in Kowloon, Hong Kong, is a leading logistics platform that connects users with thousands of drivers for on-demand delivery services. Founded in 2013, Lalamove operates in over 300 cities across Asia and Latin America, serving both businesses and individuals. The company has ...
🎁 Benefits
Lalamove offers competitive salaries, equity options, flexible working hours, and generous paid time off. The company also provides a supportive envir...
🌟 Culture
Lalamove fosters a culture of innovation and agility, focusing on leveraging technology to enhance logistics solutions. The company values customer-ce...
Skills & Technologies
Overview
Lalamove is seeking a Senior Marketing Associate to plan and execute integrated marketing campaigns. You'll work closely with various teams to optimize performance and drive measurable outcomes. This role requires strong analytical skills and experience in data-driven marketing.
Job Description
Who you are
You have a strong background in marketing with at least 5 years of experience in executing integrated marketing campaigns. Your analytical thinking allows you to interpret data and performance metrics effectively, ensuring that campaigns are optimized for success. You are comfortable managing campaigns across various channels and have a keen understanding of customer segmentation. Your execution discipline is top-notch, and you thrive in collaborative environments, working closely with content, product, and operations teams.
Desirable
Experience with loyalty campaigns and a deep understanding of customer lifecycle marketing will set you apart. Familiarity with tools like Google Analytics and SQL will enhance your ability to analyze campaign performance and make data-driven decisions. You are proactive in seeking out new marketing strategies and are always looking for ways to improve existing processes.
What you'll do
In this role, you will be responsible for planning, executing, and optimizing integrated marketing campaigns that target both users and drivers. You will manage campaigns end-to-end, ensuring they are well-segmented and data-driven. Your focus will be on understanding who to target, when to engage them, and through which channels to communicate effectively. You will collaborate with various teams to deliver measurable outcomes, leveraging your analytical skills to assess campaign performance and make necessary adjustments.
You will also be tasked with developing loyalty programs that enhance customer retention and engagement. By analyzing customer data, you will identify trends and insights that inform your marketing strategies. Your ability to work with cross-functional teams will be crucial as you align marketing efforts with product launches and operational goals.
What we offer
Lalamove offers a dynamic work environment where you can grow your marketing skills and make a significant impact on the company's success. You will have the opportunity to work with a talented team and contribute to innovative marketing strategies. We value collaboration and encourage you to bring your ideas to the table. Competitive compensation and benefits will be provided, along with opportunities for professional development and career advancement.
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