Marketing Analyst • Senior

Who you are

You have 5+ years of experience in marketing analytics, ideally within the fintech sector, where you've successfully driven growth through data-driven insights. Your expertise in Google Analytics allows you to track and interpret user behavior effectively, enabling you to make informed recommendations that enhance customer engagement and retention.

You possess strong SQL skills, which you use to extract and manipulate data from various sources, ensuring that your analyses are robust and actionable. Your ability to communicate complex data findings in a clear and concise manner makes you a valuable asset to cross-functional teams, fostering collaboration and alignment on marketing strategies.

You are comfortable working in a fast-paced environment and thrive on the challenge of scaling products across diverse markets. Your analytical mindset is complemented by a creative approach to problem-solving, allowing you to identify opportunities for growth and innovation.

Desirable

Experience with machine learning and AI tools is a plus, as you will be involved in leveraging these technologies to enhance marketing efforts. Familiarity with A/B testing methodologies will also be beneficial in optimizing campaigns and improving user acquisition strategies.

What you'll do

In this role, you will take ownership of marketing analytics for Lendable's multi-product app, analyzing user data to inform marketing strategies and drive growth. You will collaborate closely with product and engineering teams to ensure that marketing initiatives are aligned with overall business objectives.

You will design and implement tracking mechanisms to measure the effectiveness of marketing campaigns, using your insights to refine strategies and improve user engagement. Your role will involve conducting in-depth analyses of user behavior, identifying trends, and making recommendations that directly impact the success of Lendable's products.

You will also be responsible for presenting your findings to stakeholders, translating complex data into actionable insights that guide decision-making. Your contributions will help shape the direction of marketing efforts, ensuring that Lendable remains competitive in the rapidly evolving fintech landscape.

What we offer

Lendable provides a dynamic work environment where you can make a significant impact from day one. We prioritize the well-being of our employees, offering comprehensive health insurance and a fully stocked kitchen to support your daily needs. As part of our commitment to inclusivity, we strive to create a workplace where everyone feels valued and empowered to contribute.

Join us at Lendable, where you will be part of a team dedicated to building innovative financial solutions that help people access credit and save money efficiently. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.