Marketing Analyst • Senior

Who you are

You have over 5 years of experience in marketing analytics, with a strong focus on data-driven decision-making. Your expertise in SQL allows you to extract insights from complex datasets, and you are proficient in using Google Analytics to track and analyze user behavior. You understand the importance of A/B testing and have successfully implemented experiments to optimize marketing strategies. You thrive in a collaborative environment and are comfortable working with cross-functional teams to drive growth. Your analytical mindset enables you to identify trends and opportunities that can significantly impact business outcomes. You are passionate about leveraging technology and data to enhance customer experiences and improve marketing effectiveness.

Desirable

Experience in the fintech industry is a plus, as is familiarity with machine learning concepts. You are also encouraged to bring any additional skills in data visualization tools, which can help communicate insights effectively to stakeholders.

What you'll do

In this role, you will take ownership of marketing and growth analytics for Lendable's multi-product app. You will analyze user acquisition and engagement metrics, providing actionable insights that will inform marketing strategies and product development. Collaborating closely with product and engineering teams, you will help design and implement data-driven marketing campaigns that resonate with customers. You will also be responsible for setting up and monitoring key performance indicators (KPIs) to measure the success of marketing initiatives. Your role will involve conducting in-depth analyses to understand customer behavior and preferences, which will guide the optimization of marketing efforts. You will present your findings to senior management, influencing strategic decisions that drive the company's growth.

What we offer

Lendable provides a dynamic work environment where you can make a tangible impact from day one. We prioritize the well-being of our employees, offering comprehensive health insurance and a fully stocked kitchen to support your daily needs. As part of our commitment to inclusivity, we strive to create a workplace where everyone feels valued and empowered. You will have the opportunity to work with a talented team of professionals who are dedicated to building innovative financial solutions. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.