Data Scientist • Senior

Who you are

You have 5+ years of experience as a data scientist, particularly in marketing analytics, where you've developed and implemented data-driven strategies that significantly impact business growth. Your expertise in SQL and analytics tools allows you to extract insights from complex datasets, guiding marketing decisions effectively. You thrive in collaborative environments, working closely with marketing teams to optimize campaigns and drive member engagement. Your strong analytical skills enable you to design experiments and interpret results, ensuring that marketing strategies are both effective and efficient.

You possess a deep understanding of marketing metrics and KPIs, allowing you to assess the performance of various marketing initiatives. Your experience with A/B testing and other experimental methodologies equips you to make data-backed recommendations that enhance marketing effectiveness. You are comfortable presenting your findings to stakeholders, translating complex data into actionable insights that drive strategic decisions.

What you'll do

In this role, you will be responsible for developing comprehensive marketing strategies that leverage data analytics to drive member growth and revenue. You will collaborate with senior data scientists and marketing managers to design, analyze, and optimize marketing campaigns, ensuring they align with business objectives. Your work will involve conducting in-depth analyses of marketing performance, identifying trends, and providing actionable recommendations to enhance campaign effectiveness.

You will also be tasked with building predictive models that inform marketing strategies, helping to forecast member behavior and optimize resource allocation. Your ability to communicate complex data insights clearly will be crucial as you present your findings to marketing leadership and other stakeholders. You will play a key role in fostering a data-driven culture within the marketing organization, encouraging the use of analytics in decision-making processes.

What we offer

SoFi offers a dynamic work environment where you can grow your career while making a meaningful impact on the financial lives of our members. We provide competitive compensation and benefits, including opportunities for professional development and continuous learning. Join us in shaping the future of personal finance and be part of a team that values innovation and collaboration.