About Skyscanner
Your go-to platform for easy travel bookings
Key Highlights
- Headquartered in Edinburgh, UK with 1001+ employees
- Raised $174.4 million in Series A funding
- Over 100 million monthly users
- Strong focus on sustainable travel solutions
Skyscanner, headquartered in Edinburgh, UK, is a leading travel aggregator platform that simplifies the search for flights, hotels, and car hire. With over 100 million monthly users, Skyscanner has raised $174.4 million in funding and operates in both B2C and B2B markets. The company is focused on t...
🎁 Benefits
Skyscanner offers a range of benefits including 30 days every 2 years to work from another Skyscanner office, the option to purchase extra holidays, f...
🌟 Culture
Skyscanner's culture emphasizes consumer focus and innovative marketing strategies, allowing the company to grow significantly through word-of-mouth r...
Marketing Analyst • Senior
Skyscanner • London - Hybrid
Skills & Technologies
Overview
Skyscanner is hiring a Senior Marketing Analytics Manager to lead a team of analysts and drive user acquisition strategies. You'll utilize tools like geo testing and incrementality testing to optimize marketing performance. This role requires strong analytical skills and experience in marketing analytics.
Job Description
Who you are
You have 5+ years of experience in marketing analytics, leading teams and driving data-driven decisions that enhance brand performance. Your analytical mindset allows you to dissect complex data sets and derive actionable insights that inform marketing strategies. You are proficient in tools like Google Analytics and SQL, enabling you to analyze user behavior and campaign effectiveness effectively.
You possess a strong understanding of marketing metrics and methodologies, including A/B testing and incrementality testing. Your curiosity drives you to explore new analytical techniques and tools, ensuring that your team remains at the forefront of marketing analytics. You are also skilled in mentoring and coaching analysts, fostering their growth and development within the team.
What you'll do
In this role, you will lead a team of high-performing analysts, guiding them in their analysis of marketing performance and user acquisition strategies. You will collaborate closely with Performance Marketing, Brand Advertising, PR, and Social teams to enhance brand awareness and drive user growth. Your expertise in causal inference and marketing mix modeling (MMM) will be crucial in shaping channel spend allocation and optimizing return on ad spend (ROAS) strategies.
You will be responsible for steering the analytical direction of marketing campaigns, ensuring that SEM bidding decisions are informed by a deep understanding of marginal returns. Your role will involve conducting rigorous analyses to evaluate the effectiveness of various marketing initiatives, providing insights that will help the company achieve its ambitious growth targets.
What we offer
At Skyscanner, you will be part of a global brand that is dedicated to transforming travel planning for millions of users. We offer a hybrid working environment that promotes flexibility and work-life balance. You will have the opportunity to work with a diverse team of talented professionals who are passionate about travel and technology. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.
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