Growth Manager • Mid-Level

Who you are

You have a strong background in growth marketing with at least 5 years of experience in managing paid media campaigns. Your analytical mindset allows you to interpret data effectively, driving decisions that enhance user acquisition and conversion rates. You are familiar with various digital marketing tools, including Google Ads and Facebook Ads, and have a proven track record of optimizing campaigns for maximum ROI. You thrive in a remote-first environment and are comfortable collaborating with cross-functional teams to achieve shared goals. You understand the importance of user experience and are committed to creating strategies that resonate with target audiences. You are adaptable and open to learning, always seeking to improve your skills and knowledge in the ever-evolving landscape of digital marketing.

Desirable

Experience with marketing automation tools and CRM systems is a plus. Familiarity with A/B testing methodologies and conversion rate optimization techniques will set you apart. A background in mobile app marketing is also beneficial, given Life360's focus on app-based services.

What you'll do

In this role, you will lead the strategy and execution of paid media initiatives that drive user acquisition and conversion for Life360's services. You will analyze campaign performance data to identify trends and insights, optimizing strategies to improve conversion rates. Collaborating closely with the product and design teams, you will ensure that marketing efforts align with user needs and enhance the overall customer journey. You will manage budgets effectively, ensuring that every dollar spent contributes to achieving growth targets. Your role will involve continuous testing and iteration of campaigns, leveraging data to inform decisions and drive improvements. You will also stay updated on industry trends and best practices, applying this knowledge to enhance Life360's marketing strategies.

What we offer

Life360 provides a supportive remote-first work environment, allowing you to work from anywhere in the United States. You will be part of a dynamic team that values collaboration and innovation. The company is committed to your professional growth, offering opportunities for training and development. You will have the chance to make a meaningful impact on the lives of millions of users, contributing to a mission that prioritizes family safety and connectivity. Competitive compensation and benefits are part of the package, ensuring that you are rewarded for your contributions to the team.