Growth Marketing Manager • Mid-Level

Who you are

You have a strong background in B2B digital marketing, particularly in managing paid social campaigns across platforms like Meta and LinkedIn. With a focus on direct-response outcomes, you understand how to translate growth strategies into effective channel-specific executions. Your analytical skills allow you to measure and optimize campaigns effectively, ensuring that you meet key performance indicators such as cost per lead (CPL) and cost per acquisition (CPA). You thrive in a collaborative environment, working closely with cross-functional teams to align marketing efforts with overall business objectives. You are also comfortable with data analysis, using tools like Google Analytics and SQL to derive insights that inform your marketing strategies. Your experience in the mental health sector or similar industries is a plus, as it helps you understand the unique challenges and opportunities in this space.

Desirable

Experience with marketing automation tools and CRM systems is beneficial. Familiarity with the mental health landscape can provide valuable context for your marketing efforts. You are a proactive learner, always seeking to stay updated on the latest trends in digital marketing and social media.

What you'll do

In this role, you will be responsible for developing and executing paid social marketing strategies that drive provider acquisition for Headway. You will manage campaigns on platforms such as Meta and LinkedIn, ensuring they are optimized for performance and aligned with the company's growth objectives. Your role will involve analyzing campaign performance data to identify trends and insights, allowing you to make data-driven decisions that enhance campaign effectiveness. You will collaborate with the creative team to develop compelling ad content that resonates with potential providers. Additionally, you will work closely with the analytics team to track key metrics and report on campaign performance, providing insights that inform future marketing strategies. You will also engage in A/B testing to refine messaging and targeting, ensuring that your campaigns are as effective as possible. Your contributions will play a crucial role in expanding Headway's network of mental health providers, ultimately helping to improve access to mental health care for individuals across the country.

What we offer

Headway is committed to creating a meaningful work experience for all employees. You will have the opportunity to work in a dynamic and supportive environment where your contributions directly impact the company's mission to improve mental health care access. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to change mental health care for the better, and be part of a team that values diversity and inclusion.