About marshmallow
Making insurance accessible for everyone, everywhere.
Key Highlights
- Achieved unicorn status with $208.2M in funding
- Based in Old Street, London, with 501-1000 employees
- Doubling profits since 2023, expanding beyond vehicle insurance
- Flexible working hours and competitive bonus scheme
Marshmallow is a fintech scale-up based in Old Street, London, that leverages data and technology to provide fairer access to insurance products, starting with car and van coverage. With $208.2 million in funding and a growing customer base, Marshmallow has achieved unicorn status and doubled its pr...
🎁 Benefits
Marshmallow offers flexible working hours, a competitive bonus scheme, private healthcare with Vitality, and a cycle-to-work scheme. Employees also be...
🌟 Culture
Marshmallow's culture emphasizes accessibility and fairness in insurance, using proprietary technology to deliver personalized quotes. The company fos...
Performance Marketer • Mid-Level
Skills & Technologies
Overview
Marshmallow is hiring a Performance Marketing Manager specializing in Paid Social to manage and optimize campaigns. You'll work with Facebook Ads, Google Ads, and Google Analytics to drive performance and deliver against KPIs. This role requires significant experience in Paid Social marketing.
Job Description
Who you are
You are a confident and hands-on Paid Social specialist with significant experience managing complex accounts, either in-house or in an agency environment. You thrive in a fast-paced environment and can take ownership from day one, operating independently with minimal oversight. Your expertise in performance marketing allows you to deliver effective results and drive change within the organization.
You have a strong understanding of integrated full-funnel campaigns, focusing on awareness, prospecting, and retargeting. Your analytical mindset enables you to actively collaborate with data teams to refine existing and evolving KPI and metric frameworks. You are skilled at briefing and iterating creative concepts with internal partners based on performance and audience insights.
What you'll do
In this role, you will take ownership of day-to-day Paid Social channel activities, ensuring effective performance across campaigns. You will manage and optimize budgets, focusing on efficiency and delivery against key performance indicators and results. Your responsibilities will include executing integrated campaigns that span the entire funnel, from awareness to retargeting.
You will actively collaborate with the data team to support the setup and execution of incrementality or lift testing, ensuring that all marketing efforts are data-driven and results-oriented. Your ability to analyze performance metrics will be crucial in identifying areas for improvement and optimizing campaign strategies.
What we offer
At Marshmallow, we are committed to building an inclusive culture that empowers our people to do their best work. You will be part of a team that values curiosity and continuous growth, providing you with the tools and guidance necessary to excel in your role. We encourage you to apply even if your experience doesn't match every requirement, as we believe diverse teams build better products.
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