Performance Marketer • Senior

Who you are

You have a strong background in performance marketing with a focus on user acquisition — you've successfully managed campaigns across various digital platforms and understand the intricacies of optimizing ad spend for maximum return on investment. Your analytical skills are top-notch, allowing you to dive deep into campaign data and extract actionable insights that drive growth. You thrive in a fast-paced environment and enjoy experimenting with different strategies to find what works best for your audience.

You are proficient in using tools like Google Ads and Facebook Ads — your experience includes not just running campaigns but also analyzing their performance and making data-driven decisions to enhance effectiveness. You have a knack for identifying growth opportunities and are comfortable running A/B tests to validate your hypotheses. Your passion for numbers and growth is evident in your approach to marketing, where every ad dollar spent is meticulously tracked and optimized.

What you'll do

As a Senior Associate in Performance Marketing at Meesho, you will be responsible for managing and optimizing paid campaigns across channels like Google and Meta. Your primary goal will be to drive user acquisition while improving the return on ad spend (ROAS). You will conduct deep analyses of campaign data to identify growth opportunities and will be expected to run experiments to test new strategies. Collaborating closely with the User Growth team, you will contribute to the overall marketing strategy aimed at revolutionizing grocery shopping in India.

You will also be involved in scaling budgets efficiently, ensuring that every investment in marketing yields the best possible results. Your role will require you to stay updated with the latest trends in performance marketing and apply innovative techniques to enhance campaign performance. You will work in a dynamic environment where your contributions will directly impact the growth trajectory of Meesho Grocery.

What we offer

At Meesho, you will be part of a vibrant team that is passionate about transforming the grocery market in India. We offer a competitive salary and a collaborative work environment where your ideas and contributions are valued. You will have the opportunity to work on exciting projects that aim to disrupt traditional grocery shopping, making a significant impact on the lives of consumers in lower-tier cities. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.