Product Marketing Manager • Mid-Level

Who you are

You are an experienced Consumer Product Marketing Manager with a proven track record of leading marketing initiatives that resonate with consumers. You excel at influencing product strategies and positioning for target audiences, ensuring that marketing efforts align with business goals. You have a strategic mindset and are adept at analyzing market trends to inform your decisions. Your creativity shines through in your ability to craft compelling narratives that connect consumers with products. You thrive in collaborative environments, working cross-functionally with various teams to drive successful go-to-market efforts. You are passionate about connecting consumers with great products and understand the nuances of marketing in a global context.

Desirable

Experience in marketing for technology or consumer products is a plus. Familiarity with digital marketing tools and analytics platforms will enhance your ability to drive data-driven decisions. A background in managing complex projects in dynamic environments will set you apart as a candidate.

What you'll do

In this role, you will lead both inbound and outbound product marketing initiatives, ensuring that Meta's products are effectively positioned in the market. You will influence product strategies by conducting thorough market research and consumer analysis, which will guide your marketing efforts. Your responsibilities will include developing go-to-market strategies that drive awareness and adoption of Meta's products across various platforms, including Facebook, Instagram, WhatsApp, and more. You will collaborate closely with product teams to ensure that marketing initiatives align with product launches and updates. Additionally, you will work with cross-functional partners to execute marketing campaigns that resonate with target audiences and drive engagement. Your analytical skills will be crucial as you measure the effectiveness of marketing initiatives and adjust strategies accordingly to maximize impact.

What we offer

At Meta, you will be part of a team that is dedicated to connecting billions of people and businesses through innovative products. We offer a collaborative work environment where your ideas and contributions are valued. You will have the opportunity to work on high-impact projects that shape the future of social media and communication. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in our mission to build community and bring the world closer together.