Product Marketing Manager • Senior

Who you are

You have a strong background in product marketing, ideally with experience in the financial services sector — you've successfully driven go-to-market strategies and understand the nuances of marketing to financial institutions. Your ability to craft compelling narratives and product positioning has led to measurable growth in customer engagement and satisfaction.

You are data-driven and comfortable analyzing market trends and customer feedback — you leverage insights to refine messaging and ensure that the right stakeholders receive the right information at the right time. Your collaborative spirit allows you to work effectively with cross-functional teams, including product, content, and demand generation.

You possess excellent communication skills, both written and verbal — you can articulate complex ideas clearly and persuasively to diverse audiences. Your experience in managing marketing campaigns and events has equipped you with the skills to engage customers and drive brand awareness.

Desirable

Experience in digital banking or fintech is a plus — you understand the competitive landscape and can identify opportunities for differentiation. Familiarity with marketing analytics tools will help you measure the effectiveness of your campaigns and optimize strategies accordingly.

What you'll do

As a Senior Product Marketing Manager at Narmi, you will lead the development and execution of marketing strategies that resonate with community financial institutions. You will work closely with the product team to understand new features and capabilities, translating technical details into compelling marketing messages that highlight the value proposition for customers.

You will spearhead go-to-market initiatives for new product launches, ensuring that all marketing materials are aligned with the overall brand strategy. Collaborating with the demand generation team, you will create targeted campaigns that drive user acquisition and engagement, leveraging various channels to reach potential customers effectively.

Your role will involve conducting market research to identify trends and customer needs — you will use this information to inform product positioning and messaging strategies. You will also be responsible for organizing and participating in events that showcase Narmi's offerings, enhancing brand visibility and fostering relationships with key stakeholders in the financial sector.

What we offer

At Narmi, you will be part of a dynamic marketing team dedicated to driving growth and innovation in the financial services industry. We offer a collaborative work environment where your contributions will directly impact our success. You will have opportunities for professional development and growth within the company, as we believe in investing in our team's future.

We encourage you to apply even if your experience doesn't match every requirement — we value diverse perspectives and are committed to building a team that reflects the communities we serve. Join us in transforming the digital banking experience for community financial institutions.