Crm Manager • Mid-Level

Who you are

You have a strong background in CRM management and email marketing, with at least 3-5 years of experience in a similar role. You are skilled in leveraging data analysis to inform your strategies and optimize engagement campaigns. Your ability to design, build, and launch automated email, SMS, and push notification campaigns sets you apart. You thrive in a collaborative environment and are comfortable working with cross-functional teams to drive user engagement. You are detail-oriented and have a knack for monitoring campaign performance and analyzing key metrics to ensure success. You are passionate about enhancing user experiences and driving revenue through effective communication strategies.

Desirable

Experience with marketing technology stacks and CRM platforms is a plus. Familiarity with A/B testing and user segmentation will help you excel in this role. A background in financial services or a related industry can provide valuable insights into our user base.

What you'll do

In this role, you will manage the day-to-day operations of our CRM platform, ensuring that all campaigns are executed flawlessly. You will develop and implement engagement strategies that target both new and active users, focusing on onboarding, cross-sell opportunities, and re-engagement campaigns. You will collaborate closely with product and marketing teams to align messaging and maximize impact. Your responsibilities will include designing and launching automated campaigns, monitoring their performance, and making data-driven adjustments to improve results. You will also analyze user behavior and engagement metrics to refine our strategies and enhance user experiences. As the primary administrator of our CRM, you will lead the technical implementation of new features and campaigns, ensuring that our marketing efforts are both effective and efficient.

What we offer

NerdWallet provides a flexible and inclusive work environment where you can thrive. We invest in your professional development and well-being, offering opportunities for growth and advancement. You will be part of a team that values collaboration and innovation, working towards a mission that brings clarity to financial decisions for our users. We encourage you to apply even if your experience doesn't match every requirement, as we believe diverse perspectives contribute to our success.