Marketing Manager • Mid-Level

Who you are

You have a strong background in marketing, particularly within the kids and family sector — your experience has equipped you with the ability to create engaging campaigns that resonate with both children and their parents. You understand the nuances of marketing to emerging generations, including Alpha and GenZ, and can navigate the complexities of building trust-based relationships with families. Your strategic mindset allows you to develop innovative marketing strategies that balance kid-first joy with parent-led decision-making, ensuring that campaigns are both effective and responsible.

You are a visionary leader who thrives in collaborative environments — you enjoy working with cross-functional teams to bring creative ideas to life. Your ability to analyze market trends and audience insights enables you to craft compelling narratives that connect with viewers. You are passionate about storytelling and understand how to leverage various media channels to amplify the reach of your campaigns. Your strong communication skills allow you to articulate your vision clearly and inspire your team to achieve shared goals.

What you'll do

As the Marketing Manager for Kids & Family Series at Netflix, you will lead the development and execution of comprehensive marketing campaigns for a diverse slate of preschool, kids, and family series. You will collaborate closely with creative teams to ensure that marketing materials reflect the essence of each title and resonate with target audiences. Your role will involve analyzing audience data to inform campaign strategies and optimize performance across various platforms.

You will be responsible for shaping how Netflix's stories are presented in culture, ensuring that families discover and connect with the content. This includes overseeing the day-to-day execution of marketing initiatives, managing budgets, and coordinating with external partners to enhance campaign visibility. You will also serve as a subject matter expert, providing insights on trends and best practices in kids and family marketing.

What we offer

At Netflix, you will be part of a dynamic team that values creativity and innovation. We offer a collaborative work environment where your ideas can flourish. You will have the opportunity to work on exciting projects that push the boundaries of storytelling and engage audiences worldwide. We believe in fostering a culture of diversity and inclusion, recognizing that diverse teams build stronger products. Join us in our mission to entertain the world and make a meaningful impact in the lives of families everywhere.