User Researcher • Senior

Who you are

You have 10-15 years of experience in a senior researcher role, ideally within the entertainment industry, and have a proven track record of working across the APAC markets, particularly in South East Asia, Australia/New Zealand, and Taiwan/Hong Kong. Your background in entertainment research, including TV, film, and advertising, provides you with the unique perspective needed to excel in this role. You thrive in Netflix's unique company culture and have spent significant time living and working in the APAC region, which enhances your understanding of local consumer behaviors and preferences.

Your expertise lies in developing strategic insights that inform content, product, marketing, and brand decisions. You are adept at analyzing consumer data to uncover trends and motivations that drive engagement with Netflix's original content. You possess strong analytical skills and can translate complex data into actionable insights that guide business strategies. You are also a collaborative team player who enjoys working with cross-functional teams to achieve common goals.

What you'll do

In this role, you will lead consumer insights projects that shape the direction of Netflix's business in the RoAPAC region. You will conduct in-depth research to understand what motivates consumers to engage with Netflix's content and how to create a desire for new memberships. Your insights will directly influence marketing strategies and content development, ensuring that Netflix remains at the forefront of entertainment services in the region. You will collaborate closely with marketing, product, and content teams to ensure that insights are effectively integrated into decision-making processes.

You will also be responsible for presenting your findings to stakeholders, articulating the implications of your research, and making recommendations that align with Netflix's strategic objectives. Your role will involve staying updated on industry trends and consumer preferences, allowing you to provide timely and relevant insights that drive business success. You will mentor junior researchers and contribute to building a strong insights team that supports Netflix's growth in the RoAPAC region.

What we offer

Netflix offers a dynamic work environment where creativity and innovation are encouraged. You will have the opportunity to work with a diverse team of professionals who are passionate about entertainment and consumer insights. The company values diversity and inclusion, recognizing that a variety of perspectives leads to stronger teams and better outcomes. You will be part of a culture that celebrates collaboration and encourages personal and professional growth.