Demand Generation • Mid-Level

Who you are

You have a strong background in demand generation, with experience in planning and executing full-funnel marketing programs that convert awareness into qualified demand. You are skilled in analyzing marketing data and reporting on performance metrics, using insights to optimize future initiatives. Your collaborative nature allows you to work effectively with cross-functional teams, ensuring smooth lead handoffs between marketing and sales. You are comfortable producing and promoting various program assets, including webinars and gated content, to generate high-quality leads. You understand the importance of continuous improvement and are always looking for ways to enhance program effectiveness.

Desirable

Experience with digital marketing tools and platforms is a plus, as is familiarity with lead generation strategies and content syndication. A background in software or technology sectors can help you better understand the needs of Paddle's customers.

What you'll do

As a Demand Programme Specialist at Paddle, you will be responsible for orchestrating multi-channel marketing campaigns that create and capture demand for our payment infrastructure solutions. You will plan, organize, and execute programs that drive measurable revenue growth across various channels. Your role will involve collaborating with the wider team to produce and promote program assets that resonate with our target audience. You will analyze program-specific marketing data, reporting weekly on activity performance and developing new initiatives based on results to increase effectiveness. You will work closely with the BDR and Sales teams to ensure efficient lead handoffs and collect feedback to improve program success. Your efforts will directly contribute to delivering pipeline growth and enhancing Paddle's market presence.

What we offer

Paddle is a digital-first company, offering flexibility in your work environment. You can choose to work remotely, from one of our stylish hubs, or a combination of both. We provide all team members with unlimited holidays and enhanced parental leave to support work-life balance. We invest in your personal development through constant exposure to new challenges, an annual learning fund, and regular internal and external training opportunities. Join us to be part of a team that values innovation and collaboration, and make a significant impact in the digital product space.