About PMG
Digital marketing that inspires brands and people
Key Highlights
- Headquartered in Fort Worth, Texas, with 450+ employees
- Proprietary platform Alli drives marketing intelligence
- Clients include Apple, TikTok, and Sephora in 85+ countries
- Ranked as Adweek's Breakthrough Media Agency of the Year
PMG is a leading independent digital agency headquartered in Fort Worth, Texas, employing over 450 people across six global locations. The company utilizes its proprietary marketing intelligence platform, Alli, to drive successful campaigns for high-profile clients such as Apple, TikTok, and Sephora...
🎁 Benefits
PMG offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget for p...
🌟 Culture
PMG fosters a culture of continuous improvement and business integrity, emphasizing strong client relationships and employee satisfaction. The agency'...
Overview
PMG is seeking a Marketing Lead for Employer Brand to develop and execute marketing strategies that enhance the employer brand and attract top talent. This role requires collaboration with various teams to create impactful campaigns.
Job Description
Who you are
You have a proven track record in employer branding and marketing strategy, with experience in developing comprehensive marketing plans that resonate with diverse talent audiences. Your ability to collaborate effectively with cross-functional teams, including People & Culture and Talent Acquisition, sets you apart as a strategic leader in the marketing domain.
You possess strong communication skills and a deep understanding of how to craft narratives that elevate an employer's brand. Your experience in creating integrated campaigns that not only attract talent but also enhance employee engagement is essential for this role. You are passionate about fostering a diverse and inclusive workplace and understand the importance of aligning marketing strategies with organizational values.
What you'll do
In this role, you will develop and own the overarching marketing strategy for PMG's employer brand, defining annual goals and key narratives that align with the company's mission. You will act as the strategic marketing point of contact for people-related programs, providing leadership and guidance on campaign execution. Your responsibilities will include leading stakeholder alignment and planning for large-scale initiatives such as recruiting programs and brand campaigns, ensuring that all efforts are integrated and impactful.
You will work closely with the People & Culture, Talent Acquisition, DE&I, Internal Communications, and Creative teams to create campaigns that resonate with potential candidates and current employees alike. Your role will involve analyzing the effectiveness of marketing initiatives and making data-driven decisions to optimize future campaigns. You will also be responsible for maintaining PMG's reputation as a top employer by leveraging insights and feedback from employees and candidates.
What we offer
PMG offers a dynamic work environment where creativity and innovation are encouraged. You will have the opportunity to work with a talented team of professionals dedicated to making a positive impact on the company's employer brand. We value diversity and inclusion and are committed to creating a workplace where everyone feels valued and empowered. Join us in shaping the future of PMG's employer brand and making a difference in the lives of our employees and candidates.
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