
About Zefr
Contextual targeting for smarter video advertising
Key Highlights
- Headquartered in Venice, California
- Over $100 million raised in funding
- Specializes in contextual targeting for YouTube
- Serves major brands in entertainment and consumer goods
Zefr is a video advertising technology company headquartered in Venice, California, specializing in contextual targeting solutions for brands on platforms like YouTube. With a focus on enhancing brand safety and audience engagement, Zefr serves a diverse clientele, including major brands in the ente...
🎁 Benefits
Zefr offers competitive salaries, equity options, flexible PTO, and a remote work policy that supports a healthy work-life balance....
🌟 Culture
Zefr fosters a culture of innovation and collaboration, encouraging employees to explore new ideas in the rapidly evolving video advertising landscape...

Brand Marketer • Senior
Zefr • New York City - Hybrid
Skills & Technologies
Overview
Zefr is hiring a Senior Brand Marketing Manager to lead brand strategy through storytelling and integrated marketing campaigns. You'll focus on social media, content marketing, and paid advertising. This role requires strong collaboration with cross-functional teams.
Job Description
Who you are
You have 5+ years of experience in brand marketing, with a proven track record of developing and executing successful marketing campaigns that resonate with diverse audiences. Your expertise in storytelling allows you to craft compelling narratives that elevate brand presence and engagement across various platforms.
You are well-versed in social media strategies and understand the nuances of content marketing, ensuring that every piece of content aligns with the overall brand message. Your analytical mindset enables you to measure campaign effectiveness and optimize strategies based on data-driven insights.
Collaboration is at the heart of your approach — you thrive in cross-functional teams, working closely with creative, product marketing, and event marketing leads to ensure a cohesive brand experience. Your strong communication skills allow you to articulate ideas clearly and inspire others to bring the brand vision to life.
You are passionate about responsible marketing and understand the importance of brand safety in today's digital landscape. Your experience with platforms like YouTube, Meta, TikTok, and Snap equips you with the knowledge to navigate the complexities of marketing in walled garden environments.
Desirable
Experience with AI technology in marketing is a plus, as you understand how to leverage innovative solutions to enhance brand strategies. Familiarity with industry-standard frameworks for content adjacency will further strengthen your ability to manage brand reputation effectively.
What you'll do
As the Senior Brand Marketing Manager at Zefr, you will lead the development and execution of integrated brand marketing campaigns that span digital, social, and traditional channels. Your role will involve crafting compelling stories that resonate with our global audience, driving awareness and engagement through innovative marketing strategies.
You will collaborate closely with cross-functional teams to ensure that Zefr's brand narrative is consistently communicated across all touchpoints. This includes working with the creative team to develop visually engaging content and coordinating with product marketing to align messaging with product launches.
Your responsibilities will also include analyzing campaign performance metrics to refine strategies and improve outcomes. You will be expected to stay ahead of industry trends and adapt marketing approaches to meet the evolving needs of our audience.
In addition to campaign management, you will play a critical role in shaping Zefr's brand identity and positioning in the market. Your insights will help establish Zefr as a thought leader in responsible marketing, influencing how brands engage with consumers in a digital-first world.
What we offer
At Zefr, we value diversity and are committed to building a team that reflects a variety of backgrounds and perspectives. We offer a hybrid work environment, allowing you to balance in-office collaboration with remote flexibility. Our culture encourages creativity and innovation, providing you with the resources and support needed to excel in your role.
You will have the opportunity to work with a talented team of professionals who are passionate about making a positive impact in the marketing industry. We believe in empowering our employees to take ownership of their work and contribute to the company's mission of responsible marketing.
Join us at Zefr and be part of a company that is shaping the future of marketing in walled garden environments. Together, we can create meaningful connections between brands and consumers while promoting transparency and accountability in advertising.
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