Web Marketing Manager • Mid-Level

Who you are

You have a strong background in web marketing, with at least 5 years of experience leading marketing strategies and execution. You understand the importance of user experience (UX) and have a proven track record in search engine optimization (SEO) to drive traffic and conversions. Your analytical skills allow you to assess performance metrics and make data-driven decisions that align with business goals. You thrive in collaborative environments, working closely with product, engineering, and marketing teams to deliver high-quality, on-brand experiences. You are proactive in identifying opportunities for improvement and innovation in web marketing strategies.

What you'll do

In this role, you will lead the strategy and roadmap for Roku.com’s global marketing experiences. You will have decision-making authority over homepage programming and content governance, ensuring that all content aligns with brand standards and user needs. You will develop and implement SEO strategies to enhance visibility and drive organic traffic to the site. Your responsibilities will include managing promotional campaigns and coordinating with cross-functional teams to execute partner offers effectively. You will analyze performance data to assess the effectiveness of marketing initiatives and make recommendations for optimization. You will also oversee web experimentation efforts to test new ideas and improve user engagement.

What we offer

At Roku, you will be part of a fast-growing public company where your contributions are valued. We offer a dynamic work environment that encourages innovation and collaboration. You will have the opportunity to work on exciting projects that impact millions of TV streamers worldwide. Our team is committed to professional development, providing you with the resources and support to grow your career in web marketing. We also offer competitive compensation and benefits, ensuring that you are rewarded for your hard work and dedication.