Technical Account Manager • Lead

Who you are

You have a strong background in search engine marketing, with a proven track record of developing and executing successful SEM strategies that drive user acquisition and engagement. Your analytical skills are top-notch, allowing you to interpret data and make informed decisions that optimize campaign performance. You thrive in collaborative environments, working closely with engineering, product, and design teams to align marketing efforts with overall business goals. Your passion for technology and marketing fuels your ability to stay ahead of industry trends and implement innovative solutions. You are comfortable navigating ambiguity and can adapt strategies based on evolving market conditions. You believe in the power of data-driven decision-making and are skilled in using analytics tools to measure success and identify opportunities for improvement.

Desirable

Experience with various SEM tools and platforms is a plus, as is familiarity with A/B testing and conversion rate optimization techniques. A background in content marketing or SEO can also enhance your effectiveness in this role, enabling you to create cohesive marketing strategies that resonate with target audiences.

What you'll do

In this role, you will lead the development and execution of SEM campaigns that align with Scribd's mission to democratize knowledge and empower users. You will collaborate with cross-functional teams to ensure that marketing initiatives are integrated with product development and user experience efforts. Your responsibilities will include analyzing campaign performance data, identifying trends, and making recommendations for optimization. You will also be responsible for managing budgets and ensuring that marketing spend is aligned with business objectives. As a leader, you will mentor and guide team members, fostering a culture of innovation and continuous improvement within the marketing department.

What we offer

Scribd offers a flexible work environment that prioritizes both individual needs and team collaboration. You will have the opportunity to work with a diverse group of talented professionals who are passionate about their work. We believe in empowering our employees to take action and make a meaningful impact. Our culture encourages open communication and the sharing of ideas, allowing you to contribute to the company's growth and success. We also provide competitive compensation and benefits, ensuring that you are rewarded for your contributions to the team.