Vp Of Brand & Creative • Lead

Who you are

You have a proven track record of leading brand and creative initiatives at scale — your experience includes transforming consumer brands and driving measurable business results. You thrive in collaborative environments and are energized by the opportunity to redefine brand narratives and identities. Your leadership style fosters innovation and encourages team members to contribute their best ideas. You understand the importance of data-driven decision-making and can leverage insights to shape brand strategies effectively. You are passionate about storytelling and know how to craft compelling narratives that resonate with diverse audiences. You are committed to creating a workplace culture that is safe and supportive for all employees.

What you'll do

In this role, you will lead the brand transformation at SimpliSafe, overseeing the development of a modern brand platform that aligns with the company's mission of keeping every home secure. You will work closely with cross-functional teams to elevate creative performance and ensure that all brand communications are impactful and consistent. You will be responsible for architecting a high-impact storytelling engine that drives engagement and loyalty among customers. Your role will involve conducting enterprise-wide segmentation studies to redefine the core customer and reshape the product roadmap. You will also oversee the evolution of the brand's identity and advertising approach, ensuring that it reflects the values and mission of SimpliSafe. You will mentor and guide your team, fostering a culture of creativity and collaboration that empowers individuals to excel in their roles.

What we offer

SimpliSafe offers a dynamic work environment where you can grow and thrive in your career. We are committed to supporting your professional development and providing opportunities for advancement. Our culture emphasizes collaboration and innovation, allowing you to make a significant impact on the lives of those we protect. We believe in the importance of work-life balance and offer flexible remote work options to accommodate your needs. Join us in our mission to disrupt the home security space and make a difference in the lives of our customers.