
About Skyscanner
Your go-to platform for easy travel bookings
Key Highlights
- Headquartered in Edinburgh, UK with 1001+ employees
- Raised $174.4 million in Series A funding
- Over 100 million monthly users
- Strong focus on sustainable travel solutions
Skyscanner, headquartered in Edinburgh, UK, is a leading travel aggregator platform that simplifies the search for flights, hotels, and car hire. With over 100 million monthly users, Skyscanner has raised $174.4 million in funding and operates in both B2C and B2B markets. The company is focused on t...
🎁 Benefits
Skyscanner offers a range of benefits including 30 days every 2 years to work from another Skyscanner office, the option to purchase extra holidays, f...
🌟 Culture
Skyscanner's culture emphasizes consumer focus and innovative marketing strategies, allowing the company to grow significantly through word-of-mouth r...

User Researcher • Senior
Skyscanner • London - Hybrid
Overview
Skyscanner is hiring a Principal Audience Researcher to shape brand and marketing strategy through consumer insights. You'll collaborate with marketing teams to inform creative development and campaign strategies. This role requires a strong background in audience research and mixed-methods thinking.
Job Description
Who you are
You have extensive experience in audience research, ideally with a focus on consumer insights and cultural nuances. Your ability to apply mixed-methods thinking allows you to tackle complex research questions and provide clarity to marketing teams. You thrive in environments where you can influence brand strategy and messaging through data-driven insights. You enjoy collaborating with cross-functional teams, including marketers and creatives, to inform campaign strategies and creative development. Your passion for understanding human behavior drives your work, and you are adept at turning insights into actionable recommendations that resonate with diverse audiences.
Desirable
Experience in the travel industry or a related field is a plus, as is familiarity with various research methodologies. You are comfortable working in fast-paced environments and can adapt to changing priorities while maintaining a focus on delivering high-quality research outcomes. Your strong communication skills enable you to present findings effectively to stakeholders at all levels.
What you'll do
In this role, you will lead ambitious research initiatives that shape Skyscanner's brand strategy and marketing efforts. You will partner closely with marketing teams to ensure that consumer insights inform positioning, messaging, and creative development. Your work will involve designing and conducting qualitative and quantitative research studies, analyzing data, and synthesizing findings into clear, actionable insights. You will also collaborate with creatives to develop compelling narratives that resonate with travelers and enhance their connection with the Skyscanner brand. As a senior member of the Audience Research team, you will mentor junior researchers and contribute to building a culture of insight-driven decision-making within the organization.
What we offer
Skyscanner offers a dynamic work environment where you can make a significant impact on the travel experience for millions of users. We provide opportunities for professional growth and development, as well as a supportive team culture that values collaboration and innovation. Our hybrid working model allows for flexibility in how you work, ensuring a healthy work-life balance. We also offer competitive compensation and benefits, including generous parental leave policies and support for your well-being.
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