User Researcher • Senior

Who you are

You have a strong background in user research, with at least 5 years of experience in the field. Your expertise lies in employing various research methodologies to gather insights that inform design and strategy. You are skilled in synthesizing qualitative and quantitative data to create actionable recommendations that enhance user experiences. You understand the importance of collaboration and can effectively communicate research findings to cross-functional teams, ensuring that user needs are at the forefront of decision-making.

You are passionate about understanding user behavior and motivations, and you thrive on translating complex insights into clear, compelling narratives. Your experience includes conducting usability testing, interviews, and surveys, and you are adept at using tools and software that facilitate user research. You are familiar with the latest trends in user experience and are committed to continuous learning and improvement in your practice.

Desirable

Experience working in a fast-paced agency environment is a plus, as is familiarity with AI and digital transformation initiatives. You may have a background in design or product management, which enhances your ability to collaborate effectively with designers and product teams. A strong portfolio showcasing your research work and its impact on product development will set you apart.

What you'll do

As a Senior User Researcher at WPP, you will lead user research initiatives that inform the design and development of innovative solutions for our clients. You will work closely with product managers, designers, and engineers to identify user needs and pain points, ensuring that our solutions are user-centered and effective. Your role will involve planning and conducting user research studies, analyzing data, and presenting findings to stakeholders.

You will be responsible for developing research strategies that align with project goals and timelines. This includes defining research questions, selecting appropriate methodologies, and recruiting participants for studies. You will analyze qualitative and quantitative data to derive insights that drive design decisions and improve user experiences.

Collaboration is key in this role, as you will partner with cross-functional teams to integrate user insights into the product development process. You will facilitate workshops and discussions to share research findings and advocate for user needs within the organization. Your contributions will help shape WPP's approach to user experience and digital transformation, ensuring that we remain at the forefront of the industry.

What we offer

WPP offers a dynamic work environment where creativity and innovation are encouraged. You will be part of a global network of talented professionals dedicated to making a positive impact through their work. We provide opportunities for professional growth and development, as well as a culture that values diversity and inclusion. Our commitment to fostering a supportive workplace means you will have the resources and encouragement needed to excel in your role. Join us in our mission to empower creativity and drive change across the marketing landscape.