About Tide
Empowering SMEs with tailored financial solutions
Key Highlights
- Over 1 million customers globally, 650,000 in the UK
- $410 million raised in funding to date
- Headquartered in the City of London, UK
- Offers a range of accountancy tools alongside business accounts
Tide is a fintech company headquartered in the City of London, UK, dedicated to providing tailored financial services for SMEs. With over 1 million customers globally and 650,000 in the UK, Tide offers a range of products including business accounts and accountancy tools. The company has raised $410...
🎁 Benefits
Tide offers a comprehensive benefits package including 25 days of paid holiday leave, flexible working arrangements, and a personal development budget...
🌟 Culture
Tide's culture is centered around addressing the needs of underserved small businesses, providing fast and affordable financial solutions. With a focu...
Skills & Technologies
Overview
Tide is seeking a Senior Executive in Performance Marketing to drive user acquisition and engagement for SMEs in India. You'll leverage data-driven marketing strategies and tools like Google Ads and Facebook Ads to enhance Tide's growth. This role requires significant experience in performance marketing.
Job Description
Who you are
You have over 5 years of experience in performance marketing, specifically focused on user acquisition and engagement strategies. Your expertise in data-driven decision-making allows you to analyze marketing performance and optimize campaigns effectively. You are proficient in using tools such as Google Ads and Facebook Ads to drive targeted marketing efforts. Your strong analytical skills enable you to interpret data and derive actionable insights that contribute to business growth. You thrive in collaborative environments, working closely with cross-functional teams to align marketing strategies with business objectives. You are passionate about supporting SMEs and understand their unique challenges and needs in the financial sector.
What you'll do
In this role, you will lead the performance marketing initiatives for Tide in the Indian market, focusing on acquiring and onboarding new members from SMEs. You will develop and implement highly targeted marketing campaigns that resonate with local audiences, ensuring that every new member is equipped to leverage Tide's suite of financial tools. You will analyze campaign performance metrics and adjust strategies accordingly to maximize ROI. Collaborating with the Member Accession Marketing Team, you will drive user engagement through innovative marketing tactics and ensure alignment with Tide's overall growth objectives. You will also stay updated on industry trends and competitor activities to refine marketing strategies continuously. Your role will involve presenting insights and recommendations to stakeholders, contributing to the overall marketing strategy and execution.
What we offer
At Tide, you will be part of a dynamic team that is committed to transforming the small business banking market. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will work in a diverse and inclusive environment that values your contributions and encourages innovation. Join us in our mission to support SMEs and make a meaningful impact in their businesses.
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