Performance Marketer • Senior

Who you are

You are a seasoned performance marketing professional with a strong background in both traditional and digital media channels. With at least 5 years of experience in performance marketing, you have a proven track record of driving measurable business outcomes through strategic media planning and execution. You possess a deep understanding of how to connect upper-funnel brand investments to lower-funnel performance metrics, ensuring that every marketing dollar spent contributes to long-term value creation.

Your analytical mindset allows you to dive into data and extract actionable insights that inform your marketing strategies. You are comfortable managing relationships with agencies and platform partners, negotiating rates, and ensuring that all campaigns meet quality and brand safety standards. You thrive in a fast-paced environment and are adept at balancing long-term strategic planning with day-to-day execution.

Desirable

Experience with a variety of media channels, including Video (TV, CTV, OLV), Audio, and Display/Programmatic, is highly desirable. Familiarity with local media strategies and direct mail campaigns will set you apart. You are a flexible jack-of-all-trades who can adapt to changing market conditions and pivot strategies as needed.

What you'll do

In this role, you will lead the cross-channel performance marketing strategy for Opendoor, defining channel roles and audience frameworks while optimizing media spend across various platforms. You will be responsible for end-to-end media planning and buying, ensuring that campaigns are executed flawlessly and deliver measurable results. Your expertise in digital media will guide the team in architecting brand investments that drive efficient reach and quality frequency.

You will manage relationships with agencies and platform partners, writing briefs, setting KPIs, and pushing for inventory optimization. Your ability to enforce quality assurance standards will ensure that all campaigns align with Opendoor's brand values and objectives. You will also design and implement a rigorous test-and-learn roadmap, experimenting with different audiences, creative formats, and bidding strategies to maximize performance.

Collaboration is key in this role, as you will work closely with cross-functional teams to align marketing efforts with overall business goals. You will analyze campaign performance data to inform future strategies and drive continuous improvement in marketing effectiveness. Your insights will help shape the future of Opendoor's marketing efforts, ensuring that the company remains at the forefront of the industry.

What we offer

At Opendoor, we believe in building a modern system of homeownership that empowers people to buy and sell homes on their own terms. You will be part of a mission-driven team that is dedicated to transforming the real estate experience for thousands of families. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. Join us in making a meaningful impact in the world of homeownership.