Email Marketing Manager • Mid-Level

Who you are

You have a strong background in email marketing, with experience in managing campaigns that drive engagement and revenue. Your analytical skills allow you to leverage data to optimize email performance, ensuring that the right messages reach the right audiences at the right time. You are creative and enjoy evolving email templates and content to keep communications fresh and engaging. You thrive in a collaborative environment, working closely with teams across Marketing, Ops, and Sales to align strategies and achieve common goals. Your familiarity with tools like Marketo and Salesforce enhances your ability to execute effective email programs. You are organized and capable of managing multiple campaigns and deadlines in a fast-paced setting.

Desirable

Experience with A/B testing and segmentation strategies is a plus, as is a passion for both the analytical and creative aspects of email marketing. You are proactive and motivated, always looking for ways to improve processes and outcomes. Your ability to work well in a team and communicate effectively across departments is essential for success in this role.

What you'll do

As the Email Marketing Manager, you will own the email channel as a key growth driver for TripActions. You will set the send strategy and manage the email calendar, ensuring timely and relevant communications. Your role will involve building and running nurture programs, drip campaigns, newsletters, and email blasts that support pipeline generation and sales goals. You will partner with Demand Generation and Sales teams to align targeting, timing, and messaging for lead conversion and opportunity creation. You will execute email programs in Marketo, handling the build, QA, launch, and optimization of emails, lists, and basic automation. Maintaining scalable templates and workflows will be crucial to improving speed and consistency in your campaigns. You will also own the planning and send strategy, coordinating sends across teams to balance workloads and maximize impact.

What we offer

At TripActions, you will be part of a dynamic team that values creativity and analytical thinking. We offer a collaborative work environment where your contributions directly impact our growth and success. You will have opportunities for professional development and growth within the company, as well as a competitive compensation package. Join us in shaping the future of travel and expense management through innovative email marketing strategies.