Creative Director • Senior

Who you are

You are a seasoned Creative Director with a strong background in brand marketing, capable of leading creative strategies that resonate with diverse audiences. You have a proven track record of elevating brand identities and crafting compelling narratives that inspire engagement and conversation. Your experience includes collaborating closely with cross-functional teams, ensuring that creative initiatives align with business objectives and resonate with target demographics. You understand the nuances of the digital media landscape and are adept at leveraging cultural insights to drive impactful marketing campaigns.

You possess excellent communication skills, enabling you to articulate creative concepts and strategies effectively to stakeholders at all levels. Your leadership style fosters collaboration and innovation, encouraging team members to contribute their ideas and perspectives. You are comfortable navigating the fast-paced environment of a consumer tech company, adapting quickly to changing trends and audience preferences. You have a passion for storytelling and a keen eye for detail, ensuring that every campaign reflects the brand's voice and values.

What you'll do

As the Creative Director for Brand Marketing at JioCinema, you will lead the creative vision for all marketing initiatives, ensuring that campaigns are not only visually stunning but also strategically sound. You will work closely with the Senior Vice President of Brand & Creative Marketing to define and refine JioCinema's brand identity, positioning it as a leader in the digital entertainment space. Your role will involve overseeing the development of platform and service campaigns, as well as tentpole content marketing initiatives that drive viewership and subscriber acquisition.

You will collaborate with various teams, including business development, sports and content marketing, product, design, and consumer insights, to create integrated marketing strategies that resonate with audiences. Your responsibilities will include crafting campaign positioning and strategy, as well as executing marketing campaigns that inspire conversation and engagement around JioCinema's offerings. You will also be responsible for analyzing campaign performance and leveraging insights to continuously improve creative strategies.

What we offer

At Viacom18, you will be part of a dynamic team that is at the forefront of the digital revolution in entertainment. We offer a collaborative work environment where creativity and innovation are encouraged. You will have the opportunity to work on high-impact projects that reach millions of viewers and shape the future of digital media in India. We value diversity and inclusion, and we encourage you to apply even if your experience doesn't match every requirement. Join us in redefining the entertainment landscape and making a lasting impact.