Campaign Manager • Mid-Level

Who you are

You are a detail-oriented, data-driven marketer with a strong background in building and running lifecycle and CRM campaigns, ideally within digital media, publishing, or subscription-based businesses. You have a proven track record of executing successful marketing strategies that deepen user engagement across the customer journey—from onboarding through long-term retention. Your analytical mindset allows you to interpret data effectively, enabling you to make informed decisions that enhance user experiences and drive results.

You possess excellent communication skills, allowing you to collaborate effectively with cross-functional teams, including Product, to translate roadmap priorities into high-performing lifecycle programs. Your ability to deliver targeted, personalized experiences is key to increasing repeat usage and strengthening loyalty within WEBTOON’s community. You thrive in a fast-paced environment and are adept at managing multiple projects simultaneously, ensuring that all campaigns are executed flawlessly.

Desirable

Experience with CRM tools and platforms is a plus, as is familiarity with user engagement metrics and analytics. You are comfortable using data to inform your marketing strategies and are always looking for ways to optimize campaigns for better performance. A background in the entertainment or creative industries would be beneficial, as it aligns with WEBTOON’s mission to transform comics and visual storytelling.

What you'll do

In this role, you will own the day-to-day execution of CRM campaigns across various channels, including email, push notifications, in-app messaging, and SMS. You will partner closely with the Product team to ensure that marketing initiatives align with product roadmap priorities and enhance user experiences. Your responsibilities will include developing and implementing lifecycle marketing strategies that drive user engagement and retention, as well as analyzing campaign performance to identify areas for improvement.

You will work collaboratively with other marketing team members to create compelling content that resonates with WEBTOON’s audience. This includes crafting messaging that highlights new features, promotions, and content releases. You will also be responsible for segmenting the user base to deliver personalized experiences that cater to different audience segments, ensuring that each user feels valued and engaged.

Additionally, you will monitor and report on key performance indicators (KPIs) related to user engagement and retention, using this data to refine and optimize future campaigns. You will stay up-to-date with industry trends and best practices in lifecycle marketing, continuously seeking innovative ways to enhance WEBTOON’s marketing efforts and deepen connections with its community.

What we offer

Wattpad offers a dynamic work environment where creativity and collaboration are encouraged. You will have the opportunity to work with a talented team that is passionate about storytelling and innovation. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of visual storytelling and making a meaningful impact in the lives of creators and fans alike.