Lifecycle Marketing Manager • Mid-Level

Who you are

You have a strong background in lifecycle marketing, with hands-on experience executing multi-channel campaigns that drive user engagement and retention. Your detail-oriented nature ensures that every communication is optimized for maximum impact, and you thrive in a fast-paced environment where data-driven decision-making is key. You are adaptable and embrace change, always looking for ways to improve processes and outcomes. Your passion for customer focus drives you to create meaningful experiences that resonate with learners.

You possess excellent analytical skills, allowing you to turn insights into actionable marketing strategies. Your experience with tools like Google Analytics and A/B Testing enables you to measure the effectiveness of campaigns and make informed adjustments. You are comfortable collaborating with cross-functional teams, including product and design, to ensure that marketing initiatives align with overall business goals. Your entrepreneurial spirit pushes you to go beyond just meeting targets, aiming for impactful results that contribute to DataCamp's mission.

What you'll do

As the Lifecycle Marketing Manager, you will be responsible for executing and refining multi-channel communications that help learners start, stick with, and succeed on DataCamp. You will partner with the Director of Lifecycle Marketing to develop campaign strategies while owning the execution of the test-learn-optimize roadmap. This includes managing a calendar of newsletters and promotional blasts, ensuring that all communications are timely and relevant.

You will analyze campaign performance using tools like Google Analytics, identifying trends and insights that inform future strategies. Your role will involve A/B testing various elements of campaigns to determine the most effective approaches for engaging learners. You will also collaborate closely with product and design teams to create cohesive messaging that enhances the user experience across all touchpoints.

In this individual contributor role, you will have the opportunity to make a significant impact on learner engagement and retention. Your ability to adapt to changing circumstances and embrace new challenges will be crucial as you work to optimize communications at scale. You will be part of a dynamic team that values transparency, ownership, and continuous learning, contributing to DataCamp's mission of empowering individuals with essential data and AI skills.

What we offer

DataCamp provides a supportive environment that encourages continuous learning and professional growth. You will have access to a yearly learning budget for conferences and training, allowing you to stay updated on industry trends and best practices. The company also hosts global retreats, fostering a strong team spirit and collaboration among employees from different regions. Additionally, you will receive a yearly refreshment budget for your IT equipment, ensuring that you have the tools you need to succeed in your role. Join a truly exceptional team at DataCamp, where your contributions will help shape the future of data and AI education.