About Webflow
Design and launch websites without code
Key Highlights
- Over 2 million users, including Dell and Zendesk
- $200 million raised, with a $2.1 billion valuation
- Headquartered in San Francisco, California
- Remote-first work policy with unlimited PTO
Webflow is a leading web design platform headquartered in San Francisco, California, enabling users to build responsive websites directly in their browser. With over 2 million users, including companies like Dell and Zendesk, Webflow offers a robust hosting solution and code export capabilities. The...
🎁 Benefits
Webflow offers competitive salaries, equity options, unlimited PTO, and a remote-first work policy, allowing employees to work from anywhere. The comp...
🌟 Culture
Webflow fosters a remote-friendly culture that emphasizes creativity and autonomy, encouraging employees to take ownership of their projects. The comp...
Brand Marketer • Mid-Level
Webflow • California - Remote
Skills & Technologies
Overview
Webflow is hiring a Brand Media Lead to own the strategy and execution of brand media investments. You'll work closely with Brand Strategy leadership and manage media strategies across various channels. This role requires experience in media planning and analytics.
Job Description
Who you are
You have a strong background in brand strategy and media execution, with a passion for both the art and science of media. You understand how to translate campaign objectives into impactful media plans that resonate with target audiences. Your experience includes managing agency relationships and negotiating media buys, ensuring that every investment aligns with brand goals.
You are data-driven and comfortable working with Marketing Analytics to measure the impact of your campaigns. You have a knack for using measurement frameworks like MMM and brand lift studies to assess performance and optimize strategies. Your collaborative spirit allows you to partner effectively with cross-functional teams, ensuring that brand messaging is consistent and compelling across all channels.
What you'll do
As the Brand Media Lead at Webflow, you will take ownership of the strategy, planning, and execution of our brand media investments. This involves developing and executing media strategies across various channels, including connected TV (OTT), audio, programmatic display, and emerging formats. You will work closely with Brand Strategy leadership to understand campaign briefs and translate them into actionable media plans.
You will manage relationships with agencies and vendors, negotiating media buys to maximize the effectiveness of our campaigns. Your role will also involve collaborating with Marketing Analytics to measure the impact of your media strategies, using insights to refine and enhance future campaigns. You will be at the forefront of driving brand awareness and shifting perceptions among our target audiences, ensuring that Webflow's mission and values are effectively communicated.
What we offer
Webflow is a remote-first company that values trust, transparency, and creativity. We offer a collaborative work environment where you can thrive and make a significant impact. Our team is dedicated to empowering individuals and organizations to create exceptional digital experiences. We encourage you to apply even if your experience doesn't match every requirement, as we believe diverse perspectives lead to better outcomes.
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