Director Of Marketing Analytics • Senior

Who you are

You have 5+ years of experience in marketing analytics, leading teams of analysts and data scientists to drive data-informed decisions. Your expertise in data analysis and visualization allows you to translate complex data into actionable insights that influence marketing strategies. You are proficient in SQL and have a strong understanding of Google Analytics, enabling you to measure and optimize marketing performance effectively.

You possess excellent communication skills, allowing you to collaborate seamlessly with cross-functional teams, including Consumer Marketing, Brand Marketing, and Wholesale. Your ability to tell compelling stories with data helps stakeholders understand the impact of marketing initiatives and guides strategic decisions. You thrive in a fast-paced environment and are passionate about leveraging data to unlock human performance and healthspan.

Desirable

Experience with advanced analytics tools and methodologies is a plus, as is familiarity with marketing automation platforms. You are comfortable working with large datasets and have a knack for identifying trends and insights that drive growth. A background in consumer behavior analysis or market research would further enhance your candidacy.

What you'll do

As the Director of Marketing Analytics at WHOOP, you will lead a growing team of analysts and data scientists, fostering a culture of data-driven decision-making across the organization. You will partner closely with various marketing teams to shape WHOOP's marketing strategy through rigorous measurement and modeling. Your role will involve developing and implementing analytics frameworks that provide insights into customer behavior and marketing effectiveness.

You will oversee the design and execution of marketing experiments, ensuring that data collection and analysis are aligned with business objectives. By leveraging your analytical skills, you will help identify opportunities for optimization and growth, guiding the marketing team in their efforts to enhance customer engagement and retention.

Collaboration is key in this role; you will work alongside stakeholders from different departments to ensure that marketing strategies are informed by data insights. You will also be responsible for presenting findings and recommendations to senior leadership, helping to shape the overall direction of WHOOP's marketing efforts.

What we offer

At WHOOP, we are committed to unlocking human performance and healthspan. You will be part of a mission-driven organization that values innovation and collaboration. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in making a meaningful impact on the lives of our members through data-driven insights and strategies.