About Wpromote
Transforming brands through data-driven marketing
Key Highlights
- Headquartered in El Segundo, CA with 501-1000 employees
- Specializes in customer acquisition using the Polaris platform
- Offers unlimited PTO and half-day Fridays
- 100% paid parental leave for birth, adoption, and foster placement
Wpromote is a digital marketing firm headquartered in El Segundo, CA, specializing in customer acquisition through omnichannel campaigns. With over 500 employees, Wpromote leverages its proprietary platform, Polaris, to provide actionable insights and predictive modeling for brands like Toyota and A...
🎁 Benefits
Wpromote offers a comprehensive benefits package including unlimited PTO, 401(k) with company matching, and a 100% paid parental leave policy. Employe...
🌟 Culture
Wpromote fosters a culture of transparency and innovation, prioritizing data-driven decision-making and customer-centric strategies. The company encou...
Data Strategy & Analytics • Lead
Skills & Technologies
Overview
Wpromote is hiring a VP of Data Strategy & Analytics to lead the scaling of their DSA operation. You'll leverage your expertise in data, analytics, and measurement to enhance delivery excellence. This role requires proven leadership in data and analytics functions.
Job Description
Who you are
You have a strong background in data strategy and analytics, with proven experience in scaling data operations across multiple clients. Your technical depth allows you to understand complex data ecosystems, and you have a generalist yet knowledgeable perspective on tagging, customer data platforms (CDP), and custom analytics work. You are a strong people leader, capable of evolving team structures and processes to enhance collaboration and operational efficiency.
You have successfully led data and analytics functions in previous roles, demonstrating your ability to operationalize teams and build scalable processes. Your experience includes resource planning, forecasting, and ensuring high-quality deliverables across various engagements. You are adept at driving accountability and streamlining delivery to meet client expectations consistently.
Desirable
Experience with advanced analytics techniques such as marketing mix modeling (MMM) and incrementality testing is a plus. Familiarity with industry-leading tools and platforms for data analytics will help you excel in this role.
What you'll do
As the VP of Data Strategy & Analytics at Wpromote, you will be responsible for leading the DSA team to deliver exceptional data and analytics services to our clients. You will work closely with cross-functional teams to ensure that our data capabilities are aligned with client needs and industry standards. Your role will involve shaping the next phase of our measurement and analytics capabilities, ensuring that we leverage the best practices from enterprise clients across our portfolio.
You will act as a product owner for our DSA solutions, overseeing the development and positioning of our analytics offerings in the market. Your leadership will be crucial in building a culture of excellence within the team, fostering collaboration, and driving innovation in our data practices. You will also be responsible for resource management, ensuring that the team is well-equipped to handle the demands of our clients and projects.
What we offer
At Wpromote, we believe that great work is only possible with great people. We offer a collaborative and inclusive work environment where your contributions will have a direct impact on our success. You will have the opportunity to work with a talented team of professionals who are passionate about data and analytics. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.
We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of data strategy and analytics at Wpromote.
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