Field Marketing Manager • Senior

Who you are

You have over 5 years of experience in field marketing, with a strong focus on developing and executing marketing strategies that drive demand and support sales objectives. Your background includes hands-on experience with marketing automation tools like HubSpot and CRM platforms such as Salesforce.com, enabling you to effectively manage campaigns and track performance metrics. You understand the importance of aligning marketing efforts with sales priorities and have a proven track record of collaborating with cross-functional teams to achieve business goals.

Your expertise in channel marketing is complemented by your ability to analyze market trends and customer insights, allowing you to create targeted marketing initiatives that resonate with diverse audiences. You are adept at organizing both virtual and live events, ensuring that each initiative is designed to maximize engagement and generate leads. Your strong communication skills enable you to articulate marketing strategies clearly to stakeholders, fostering alignment between field and corporate marketing teams.

Desirable

Experience in the cybersecurity or mobile security industry is a plus, as it will enhance your understanding of the unique challenges and opportunities within this sector. Familiarity with digital marketing tactics, including content syndication and demand generation activities, will further strengthen your ability to drive results in this role.

What you'll do

As the Senior Field Marketing Manager at Zimperium, you will play a crucial role in shaping the marketing strategy for the Asia-Pacific region. You will be responsible for developing a comprehensive regional marketing plan that aligns with the company's growth targets and sales priorities. This includes identifying key focus accounts and top channel partners to tailor marketing initiatives that effectively generate demand and pipeline.

You will collaborate closely with the sales team to understand their objectives and ensure that marketing efforts are strategically aligned. This partnership will involve regular communication and updates on marketing strategies, as well as gathering feedback to refine and optimize campaigns. You will also oversee the execution of various marketing activities, including webinars, regional content syndication, and other demand generation efforts that engage end-users and channel partners alike.

Your role will require you to analyze the effectiveness of marketing programs, using data-driven insights to inform future strategies and improve overall performance. You will be expected to stay current with industry trends and competitor activities, leveraging this knowledge to enhance Zimperium's market positioning and brand awareness.

What we offer

At Zimperium, we offer a dynamic work environment where innovation and collaboration are at the forefront of our mission to provide world-class mobile security solutions. You will have the opportunity to work with a talented team of professionals who are passionate about making a difference in the cybersecurity landscape. We value your contributions and encourage you to bring your unique perspective to the table.

We provide competitive compensation packages, including benefits that support your well-being and professional growth. As a remote position, you will enjoy the flexibility to work from anywhere while being part of a global team that is dedicated to excellence. Join us in our mission to protect users from advanced mobile threats and make a significant impact in the industry.