About 2U
Empowering learners through innovative online education
Key Highlights
- Over 230 educational partners including Lancaster University
- Served 40 million+ learners globally
- $95.9M raised in Series D funding
- Acquired edX to expand digital education offerings
2U is a leading global online learning platform headquartered in Crystal City, Arlington, VA, that partners with over 230 educational institutions to provide high-quality digital education. Following its acquisition of edX, 2U has expanded its offerings to include free courses and full degrees, serv...
🎁 Benefits
2U offers a comprehensive benefits package including an Employee Stock Purchase Program, generous parental leave, medical, vision, and dental coverage...
🌟 Culture
2U's culture emphasizes educational accessibility and innovation, leveraging its partnership with edX to provide diverse learning opportunities. The c...
Growth Manager • Senior
2U • United States - Remote
Skills & Technologies
Overview
2U is seeking a Senior Manager of Conversion Experimentation to drive acquisition optimization for their Degree and Executive Education business lines. You'll focus on enhancing digital experiences and leading A/B testing initiatives. This role requires expertise in data analysis and user experience.
Job Description
Who you are
You have 5+ years of experience in conversion rate optimization and digital marketing, with a proven track record of driving user acquisition through data-driven strategies. Your analytical mindset allows you to interpret complex data sets and translate them into actionable insights that enhance user experiences. You are skilled in A/B testing methodologies and have a deep understanding of user behavior, enabling you to optimize landing pages effectively.
You possess strong collaboration skills, having worked closely with designers and web developers to implement testing strategies that maximize conversion rates. Your experience with tools like Google Analytics and SQL empowers you to analyze traffic sources and identify opportunities for improvement. You are results-oriented and thrive in a fast-paced environment where you can lead a dedicated testing squad to achieve ambitious goals.
What you'll do
In this role, you will own the experimentation roadmap for the Degree and Executive Education portfolio, prioritizing tests that target high-volume traffic sources. You will serve as the primary conversion rate optimization partner to the Paid Media team, ensuring that traffic from paid search, social, and organic channels lands on optimized experiences designed to convert. You will lead a team focused on executing a rigorous schedule of A/B tests aimed at maximizing session-to-lead and lead-to-enroll rates.
You will analyze the performance of various digital experiences and iterate on strategies based on data insights. Collaborating with cross-functional teams, you will ensure that all digital touchpoints align with the overall acquisition strategy. Your role will involve presenting findings and recommendations to stakeholders, driving continuous improvement in conversion rates across all channels.
What we offer
At 2U, you will be part of a mission-driven organization that is committed to making learning limitless. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will work in a supportive environment that values collaboration and innovation, allowing you to make a meaningful impact on the future of education.
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