About 360Learning
Empowering businesses through collaborative learning
Key Highlights
- Headquartered in Union Square, New York, NY
- Raised $244.6 million in funding
- 65% annual growth in North America since 2022
- Clients include Pizza Hut and Air Canada
360Learning is a corporate learning platform headquartered in Union Square, New York, NY, that focuses on collaborative learning to drive culture and growth in businesses. With over 150 clients, including Pizza Hut and Air Canada, 360Learning has raised $244.6 million in funding and has experienced ...
🎁 Benefits
Employees enjoy flexible hours, full remote work options, and benefits such as medical insurance, lunch vouchers, and a gym subscription. The company ...
🌟 Culture
360Learning promotes a unique culture centered around collaborative learning, empowering employees to upskill each other and reduce training costs. Th...
Paid Marketing Manager • Mid-Level
360Learning • Canada - Remote
Skills & Technologies
Overview
360Learning is hiring a Paid Marketing Manager to drive pipeline creation through paid channels in North America. You'll manage ads for search and social, optimize conversion funnels, and collaborate with sales teams. This role requires experience in digital marketing and analytics.
Job Description
Who you are
You have a strong background in digital marketing, particularly in managing paid channels to drive sales qualified opportunities. With experience in creating ads for search and paid social, you understand how to define and monitor channel budgets effectively. Your analytical mindset allows you to optimize every step of the conversion funnel, ensuring that your efforts translate into tangible results for the sales team.
You thrive in a high-performance environment where autonomy is encouraged. You are comfortable launching new experiments and collaborating with various departments to achieve aggressive pipeline goals. Your ability to follow up with Business Development Representatives (BDRs) to gather qualitative insights demonstrates your commitment to continuous improvement and data-driven decision-making.
What you'll do
As the Paid Marketing Manager, you will own the strategy for creating a robust pipeline through paid marketing channels in the North American market. Your primary responsibility will be to create and manage ads across search and social platforms, ensuring that they align with the overall marketing strategy. You will define and monitor budgets for each channel, making adjustments as necessary to maximize ROI.
You will work closely with the Demand Generation team to optimize the conversion funnel, leveraging data and insights to refine your approach continually. This includes analyzing campaign performance, identifying areas for improvement, and implementing changes to enhance effectiveness. Collaboration with BDRs will be key, as you will seek their feedback on the quality of leads generated and adjust your strategies accordingly.
What we offer
At 360Learning, you will be part of a world-class Demand Generation team that values high performance and innovation. We offer a collaborative environment where you can experiment with new ideas and strategies to drive growth. You will have the autonomy to execute your plans while receiving support from a team of dedicated professionals.
We encourage you to apply even if your experience doesn't match every requirement. Join us in our mission to accelerate growth and create impactful marketing strategies that resonate with our audience.
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