Performance Marketer • Mid-Level

Who you are

You have a solid background in performance marketing, with experience in managing search engine marketing campaigns and optimizing acquisition funnels. Your analytical mindset allows you to derive data-informed insights that influence marketing strategies effectively. You thrive in ad platforms and are eager to explore new channels like paid social and programmatic advertising to expand Jane's reach.

You possess strong communication skills and can collaborate effectively with cross-functional teams, including product and design, to align marketing efforts with overall business goals. Your curiosity drives you to continuously learn and adapt to the evolving digital marketing landscape, ensuring that you stay ahead of industry trends.

What you'll do

In this role, you will own the search engine marketing function at Jane, focusing on optimizing campaigns to drive user acquisition and engagement. You will analyze performance metrics and adjust strategies accordingly to maximize ROI. Additionally, you will explore and scale new marketing channels, such as paid social and programmatic advertising, to bring Jane into new markets.

You will collaborate closely with the product team to ensure that marketing initiatives align with product launches and updates. Your role will involve conducting A/B testing to refine messaging and targeting strategies, ensuring that Jane's marketing efforts resonate with healthcare practitioners and patients alike.

What we offer

Jane App is a remote-first company, providing you with the flexibility to work from anywhere in Canada or the U.S. We foster a culture of growth and collaboration, where your contributions directly impact the healthcare community. Join us in simplifying the lives of healthcare practitioners and patients while enjoying the autonomy and support of a dedicated team.