Product Marketing Manager • Mid-Level

Who you are

You have over 5 years of experience in B2B security, preferably in a SaaS environment — you've successfully developed and executed marketing strategies that resonate with both technical and business audiences. Your strong communication skills enable you to articulate complex concepts clearly and effectively, making you a key representative of the company. You thrive in dynamic environments and are flexible enough to adapt to changing priorities while maintaining a focus on delivering results.

Your background includes a deep understanding of software development and security practices, particularly in the context of DevSecOps — you can translate technical jargon into value-based messaging that appeals to diverse stakeholders. You are a creative thinker who enjoys researching industry trends and leveraging insights to inform your marketing strategies. Your ability to collaborate with cross-functional teams, including engineering and sales, ensures that your marketing efforts align with product development and customer needs.

What you'll do

In this role, you will develop and maintain positioning and messaging frameworks that highlight Apiiro's unique value proposition in the application security market. You will conduct thorough research on industry trends to proactively recommend messaging and content that resonates with target audiences. Your responsibilities will include creating compelling marketing materials and sales enablement tools that empower the sales team to effectively communicate the benefits of Apiiro's platform.

You will play a pivotal role in shaping the marketing plans and strategies, reporting directly to the VP of Marketing. Your insights will help drive customer engagement and acquisition, as you work closely with the product and engineering teams to ensure alignment on messaging and product features. You will also be responsible for monitoring the effectiveness of marketing campaigns and adjusting strategies based on performance metrics to maximize impact.

What we offer

Apiiro offers a unique opportunity to be part of a fast-growing startup at the forefront of application security. You will have the chance to shape the future of secure software development while working with a passionate team. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds. Join us in our mission to reinvent the Secure Development Lifecycle for agile and cloud-native development.