Business Development • Senior

Who you are

You have extensive experience in the Banking, Financial Services, and Insurance (BFSI) sector, particularly in the APAC region, with a deep understanding of the challenges and opportunities within this vertical. Your ability to influence decision-making at multiple levels is complemented by your strong industry credibility and consultative approach. You thrive in cross-functional environments, collaborating effectively with teams in Sales, Customer Success, Marketing, Product, and Data to drive strategic initiatives.

You are a strategic thinker who can develop and execute comprehensive go-to-market strategies tailored to the BFSI ecosystem. Your expertise in FinTech, digital banking, and insurance allows you to provide valuable insights and benchmarks that help clients redefine their customer acquisition and retention strategies. You are passionate about leveraging mobile-first strategies to enhance marketing efficiency and regulatory adaptation in the financial sector.

What you'll do

In this role, you will serve as AppsFlyer’s subject matter expert in the BFSI vertical across APAC, focusing primarily on India. You will develop and execute strategies that deepen AppsFlyer's consultative partnerships with key clients in the BFSI ecosystem. Your responsibilities will include guiding clients through the complexities of digital transformation in financial services, ensuring they leverage AppsFlyer's solutions effectively to meet their marketing and operational goals.

You will work closely with regional leadership to shape the company's strategic direction in the BFSI sector, identifying growth opportunities and potential challenges. Your role will involve influencing key stakeholders within client organizations, ensuring that AppsFlyer’s offerings align with their business objectives. You will also collaborate with internal teams to enhance product offerings based on market feedback and client needs.

What we offer

At AppsFlyer, we value diversity and innovation, fostering an inclusive environment where all employees can thrive. We provide our team with the tools and resources necessary to succeed in their roles, encouraging a culture of curiosity and collaboration. As a Senior Business Development Lead, you will have the opportunity to make a significant impact on the BFSI vertical, shaping the future of financial services in the APAC region.