About Asana
The productivity platform that connects your team
Key Highlights
- Public company since 2020 with strong market presence
- Over 100,000 customers including Uber & Air France
- $414.4 million raised in Series E funding
- Global presence with offices across four continents
Asana is a productivity software company headquartered in Yerba Buena, San Francisco, CA, that provides a web and mobile application designed to help teams organize, track, and manage their work. With over 100,000 customers including Uber and Air France, Asana went public in 2020 and has raised $414...
π Benefits
Asana offers comprehensive health benefits, including mental health programs and coaching, an in-house culinary program, and supportive parental leave...
π Culture
Asana fosters a culture centered around collaboration and efficiency, empowering teams to transcend traditional email coordination. With a strong emph...
Product Marketing Manager β’ Mid-Level
Asana β’ San Francisco - Hybrid
Overview
Asana is hiring a Product Marketing Manager to lead the product marketing strategy for strategic partnerships and integrations, including AI-powered integrations. This role requires strong collaboration with cross-functional teams and a focus on driving go-to-market strategies.
Job Description
Who you are
You have a strong background in product marketing, particularly in managing partnerships and integrations. Your experience includes developing and executing marketing strategies that drive business growth and enhance customer value. You excel in cross-functional collaboration, working closely with product, sales, and marketing teams to ensure alignment and success in go-to-market efforts.
You are skilled in defining messaging and positioning for products, particularly in the context of technology integrations. Your ability to analyze market trends and customer needs allows you to create compelling marketing campaigns that resonate with target audiences. You understand the importance of sales enablement and are adept at providing the necessary tools and resources to support sales teams.
What you'll do
In this role, you will own the end-to-end product marketing strategy for Asanaβs most strategic technology integrations and ecosystem partnerships. This includes shaping how these partnerships are brought to market, from defining messaging and positioning to driving launches and ongoing go-to-market strategies. You will act as the connective tissue between the product roadmap and the partner ecosystem, ensuring that integrations deliver clear customer value and differentiated market impact.
You will collaborate with various teams, including Product, Partnerships, Sales, and Marketing, to ensure that all aspects of the marketing strategy are aligned and effectively executed. Your role will involve creating campaigns, content, and events that support the growth of Asanaβs business through these partnerships. You will also be responsible for analyzing the performance of marketing initiatives and making data-driven decisions to optimize future efforts.
What we offer
Asana provides a collaborative and inclusive work environment where you can thrive. You will have the opportunity to work with a talented team dedicated to building technology that drives positive change in the world. The role is based in our San Francisco office with a hybrid work schedule, allowing for flexibility in your work environment. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.
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