About Formal
Transforming data management for modern enterprises
Key Highlights
- Headquartered in San Francisco, California
- Small team of under 10 employees
- Focuses on enhancing data accessibility and usability
- Innovative data operating system for enterprises
Formal is a data operating system designed to streamline data management for modern enterprises. Based in San Francisco, California, Formal focuses on providing tools that enhance data accessibility and usability for organizations. With a small team of under 10 employees, Formal is committed to tran...
🎁 Benefits
Formal offers competitive salaries, equity options, and a flexible remote work policy to support work-life balance....
🌟 Culture
Formal fosters a culture of innovation and agility, encouraging team members to experiment and push the boundaries of data management solutions....
Product Marketing Manager • Mid-Level
Skills & Technologies
Overview
Formal is hiring a Product Marketing Manager to shape and communicate their value proposition in the data security space. You'll develop marketing strategies and campaigns to drive growth and establish Formal as a leader in the industry. This role requires strong marketing skills and collaboration with product and sales teams.
Job Description
Who you are
You have a strong background in product marketing, ideally with experience in the tech or data security sectors. You understand how to craft compelling messaging that resonates with target audiences and drives engagement. Your ability to analyze market trends and customer needs allows you to develop effective marketing strategies that align with business objectives.
You excel in creating high-quality marketing collateral, including whitepapers, case studies, and blog posts. Your writing skills are top-notch, and you can translate complex technical concepts into clear, engaging content that appeals to both technical and non-technical audiences. You are also comfortable collaborating with cross-functional teams, including product, sales, and leadership, to ensure alignment and drive results.
What you'll do
As the Product Marketing Manager at Formal, you will be responsible for developing and executing marketing strategies that align with the company's business objectives. You will build and manage marketing campaigns that include in-person events, digital events, social media, and customer marketing initiatives to drive sales pipeline and acquire new customers. Your role will involve creating and maintaining product positioning and messaging that differentiates Formal in the market, ensuring that the value proposition is communicated effectively across all channels.
You will work closely with the product team to understand new features and updates, translating these into marketing materials that highlight their benefits. Additionally, you will analyze the effectiveness of marketing campaigns and adjust strategies as needed to optimize performance. Your insights will help shape the future direction of Formal's marketing efforts, making you a key player in the company's growth and success.
What we offer
Formal offers a competitive compensation package, including cash compensation and stock options. We provide comprehensive medical, dental, and vision insurance coverage for you and your dependents. Our flexible PTO policy allows you to take time off when you need it, ensuring a healthy work-life balance. Join us in a collaborative and innovative environment where you can make a significant impact in the data security space.
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