
About Audinate
Leading the future of AV networking technology
Key Highlights
- Public company (ASX: AD8) - strong equity potential
- Dante technology used by major brands like Yamaha & QSC
- Headquartered in Portland, Oregon, USA
- Serves thousands of customers in the AV industry
Audinate Group Ltd (ASX: AD8) is the leader in AV over IP networking solutions, with its Dante technology widely adopted in professional live sound, commercial installations, and broadcast industries. Headquartered in Portland, Oregon, Audinate serves thousands of customers globally, including major...
🎁 Benefits
Audinate offers competitive salaries, stock options, flexible work arrangements, and generous PTO policies to support work-life balance....
🌟 Culture
Audinate fosters a culture of innovation and technical excellence, encouraging employees to push the boundaries of audio networking technology in a co...
Skills & Technologies
Overview
Audinate is hiring a Director of Marketing to build and execute a comprehensive marketing strategy for their Iris products. You'll focus on demand generation, content, and digital campaigns while leading a high-performing marketing team. This role requires experience in the video, AI, and AV or Broadcast markets.
Job Description
Who you are
You have a proven track record in marketing leadership, ideally with 5+ years of experience in the video, AI, or AV markets — you've successfully built marketing strategies from the ground up and understand how to drive growth in fast-moving environments. You thrive in hands-on roles, balancing strategic thinking with execution — your experience includes demand generation, content marketing, and digital campaigns that resonate with target audiences.
You possess strong analytical skills and are comfortable using data to inform decisions — you know how to leverage insights to optimize marketing efforts and improve ROI. Your ability to collaborate effectively with cross-functional teams, including engineering and product, sets you apart — you understand the importance of aligning marketing initiatives with product development and customer needs.
As a natural leader, you are excited about the prospect of growing and mentoring a marketing team — you have experience managing external agencies and contractors, ensuring that all marketing efforts are cohesive and aligned with the company's vision. You are adaptable and can pivot strategies quickly based on market feedback and performance metrics.
Desirable
Experience in the AV or Broadcast markets is a plus, as is familiarity with influencer and partner marketing strategies. You may have a background in digital marketing tools and platforms, which will help you execute campaigns effectively.
What you'll do
In this role, you will own and execute the marketing strategy for Audinate's Iris products — as the first marketing hire, you will lay the foundation for a scalable marketing organization. You will be responsible for demand generation efforts, creating content that engages potential customers, and developing digital marketing campaigns that drive awareness and adoption of Iris products.
You will work closely with product teams to understand the unique selling points of Iris and translate those into compelling marketing messages — your role will involve crafting and managing referral and loyalty programs that enhance customer retention and engagement. You will also oversee the execution of influencer and partner marketing initiatives, building relationships that amplify the reach of Audinate's marketing efforts.
As you grow the marketing team, you will focus on hiring top talent and fostering a collaborative environment where creativity and innovation thrive — you will set clear goals and metrics to measure the success of marketing initiatives, ensuring that the team is aligned and focused on achieving results. You will also manage relationships with external agencies and contractors, ensuring that all marketing efforts are executed seamlessly.
What we offer
Audinate offers a dynamic work environment where you can make a significant impact on the company's growth trajectory — you will have the opportunity to shape the marketing function from the ground up and lead a team of talented professionals. We provide competitive compensation and benefits, along with opportunities for professional development and growth within the organization. Join us in revolutionizing the way devices, AI, and cloud software interact, and be part of a team that is making a difference in the AV industry.
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