About Binance
The cryptocurrency exchange platform for traders worldwide
Key Highlights
- Processes over 1.4 million orders per second
- Headquartered in Malta with 1001+ employees
- $2 billion growth equity funding raised in 2025
- Access to hundreds of digital currency pairs
Binance is a leading cryptocurrency exchange platform headquartered in Malta, processing over 1.4 million orders per second. With access to hundreds of digital currency pairs and some of the lowest trading costs in the industry, Binance has attracted a diverse user base, including both enthusiasts a...
🎁 Benefits
Binance offers competitive salaries with the option to be paid in cryptocurrency, comprehensive health insurance, and flexible working hours. Employee...
🌟 Culture
Binance fosters a fast-paced culture focused on security and execution speed, making it a top choice for cryptocurrency traders. The company values in...
Skills & Technologies
Overview
Binance is hiring a Senior CRM Operation Specialist to optimize multi-channel CRM campaigns and drive user engagement. You'll work with data-driven marketing strategies to enhance CRM efficiency. This role requires experience in CRM operations and marketing analytics.
Job Description
Who you are
You have a strong background in customer relationship management, with at least 5 years of experience in optimizing CRM operations and campaigns. Your data-driven mindset allows you to analyze and improve deliverability rates and user engagement metrics effectively. You are passionate about enhancing user loyalty and driving business growth through refined operations and strategic marketing initiatives.
You possess excellent analytical skills, enabling you to interpret data and derive actionable insights that align with company objectives. Your experience with multi-channel marketing campaigns, including app push notifications, emails, and in-app messaging, equips you to create impactful user experiences. You are adept at collaborating with cross-functional teams to ensure that CRM strategies are aligned with broader business goals.
What you'll do
In this role, you will be responsible for optimizing multi-channel CRM campaigns to ensure effective delivery and drive user engagement. You will work closely with the marketing team to align CRM initiatives with company OKRs, focusing on improving deliverability rates and open rates across all channels. Your role will involve analyzing campaign performance data to refine strategies and enhance CRM efficiency, including creation, approval, and send times.
You will collaborate with product and engineering teams to implement CRM tools and technologies that support campaign execution. Additionally, you will monitor user engagement metrics and develop strategies to boost conversion rates. Your insights will help shape the direction of CRM initiatives, ensuring they meet the needs of our diverse user base.
What we offer
At Binance, you will be part of a leading global blockchain ecosystem, working in a dynamic environment that fosters innovation and growth. We offer competitive compensation and opportunities for professional development. Join us in advancing the freedom of money and improving financial access for people around the world.
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