Growth Product Manager • Mid-Level

Who you are

You have a strong background in product management with a focus on growth strategies — you understand the intricacies of user acquisition and retention, and you are passionate about enhancing user experiences in the digital financial landscape. Your experience includes working with data analytics tools and methodologies to inform product decisions and drive meaningful growth.

You are skilled in collaborating with cross-functional teams, including engineering, design, and marketing — you know how to communicate effectively across disciplines to ensure alignment and drive successful product initiatives. Your analytical mindset allows you to interpret data and translate insights into actionable strategies that enhance user engagement and lifetime value.

You are familiar with AI-driven solutions and how they can be leveraged to optimize user journeys — your knowledge of machine learning principles helps you identify opportunities for automation and personalization in user interactions. You are comfortable working in a fast-paced environment and adapting to the evolving needs of the crypto market.

Desirable

Experience in the cryptocurrency or fintech industry is a plus — you understand the unique challenges and opportunities within this space and are excited about contributing to a leading blockchain ecosystem. Familiarity with user journey mapping and conversion rate optimization techniques will set you apart.

What you'll do

In this role, you will lead the design and execution of growth strategies that optimize the entire user journey — from acquisition through long-term retention. You will analyze user data to identify trends and insights that inform product enhancements and marketing initiatives. Collaborating closely with engineering and design teams, you will ensure that product features align with user needs and drive engagement.

You will be responsible for defining key performance indicators (KPIs) and success metrics for growth initiatives — your ability to track and report on these metrics will be crucial in assessing the effectiveness of your strategies. You will also conduct A/B testing to validate hypotheses and iterate on product features based on user feedback and performance data.

Your role will involve staying up-to-date with industry trends and competitor strategies — you will leverage this knowledge to inform product roadmaps and identify new growth opportunities. You will work closely with marketing teams to align product messaging and campaigns with growth objectives, ensuring a cohesive approach to user acquisition and retention.

What we offer

At Binance, you will be part of a dynamic team that is shaping the future of finance through blockchain technology — you will have the opportunity to work on innovative projects that impact millions of users worldwide. We offer a competitive salary and benefits package, along with opportunities for professional growth and development in a rapidly evolving industry. Join us in advancing the freedom of money and improving financial access for people around the globe.