Program Manager • Mid-Level

Who you are

You have a strong background in programmatic advertising, with experience in developing and executing advertising strategies that drive user acquisition and retention. You understand the nuances of the digital advertising landscape and are adept at leveraging data to inform your decisions. Your analytical skills allow you to assess campaign performance and optimize for long-term return on ad spend (ROAS). You are comfortable working in a fast-paced environment and can adapt to the evolving needs of a global blockchain ecosystem.

Desirable

Experience in the cryptocurrency or fintech industry is a plus, as is familiarity with the unique challenges and opportunities in these sectors. You are a strategic thinker who can align marketing initiatives with broader business goals, and you possess excellent communication skills to collaborate effectively with cross-functional teams.

What you'll do

In this role, you will be responsible for owning and scaling the programmatic advertising strategy across the Asia-Pacific region. You will work closely with the marketing team to develop campaigns that resonate with our target audience and drive user acquisition. Your role will involve analyzing market trends and user behavior to identify opportunities for growth. You will also collaborate with data analysts to measure the effectiveness of your campaigns and make data-driven adjustments as needed. Additionally, you will be tasked with managing relationships with advertising partners and platforms to ensure optimal performance and ROI.

What we offer

At Binance, you will be part of a leading global blockchain ecosystem that is transforming the financial landscape. We offer a dynamic work environment where innovation is encouraged, and your contributions will have a direct impact on our success. You will have the opportunity to work with a talented team of professionals who are passionate about advancing the freedom of money and improving financial access for people around the world. We believe in fostering a culture of growth and development, providing you with the resources and support you need to excel in your career.